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Welcome to Issue 16 of Chiropractic Economics, which takes a comprehensive look at marketing and communication strategies and how to effectively engage with your patients, partners and staff.
The articles in this issue provide a rich resource for DCs and teams looking to elevate their marketing and communications. From practical strategies for building your brand to emerging trends in digital outreach, the insights here can help you create an authentic, sustainable, effective plan.
A letter from the editor, Issue 16
Explore Issue 16’s focus on marketing and communication to elevate your chiropractic practice.Chiropractic care for the kinetic chain
Explore how supporting the full kinetic chain leads to better posture, balance and patient outcomes.Developing a positive practice culture
Learn how to strengthen your team culture and create a practice people love to be part of.Effective patient communication
Enhance patient engagement with these multi-channel communication strategiesFive essential marketing tools
Learn the five essential marketing tools to grow your chiropractic practice and attract patients.Issue 16 Exclusive Interview with Mark Sanna, DC
Gloria Hall interviews chiropractic marketing expert Mark Sanna, DC, who had a feature article included in issue 16 of Chiropractic Economics magazine.Leveraging social media in 2025
Discover ten key strategies doctors of chiropractic can use to boost visibility and engagement on social media.Strategies to successfully recruit staff
Discover new ways to recruit staff with flexibility, appreciation and a strong team culture.Supplements that complement chiropractic care
Learn which supplements best support pain relief, joint strength and mobility for chiropractic patients.Tribal clinics offer a unique career path and benefits for DCs
Explore opportunities for DCs to expand access to care and make an impact in Tribal clinics.French fries linked with type 2 diabetes risk?
Eating three servings of French fries a week is associated with a 20% increased risk of developing type 2 diabetes.Northeast College and UNF Canada create new DC track
The 4+3 articulation track allows students to achieve their DC degree one year sooner.South Carolina Board of Chiropractic Examiners honored as outstanding board
The FCLB gave SC's board the Wiley/Pennebaker Outstanding Regulatory Board Award.Texas Chiropractic College appoints new Dean of Academics
Saleh Saleh, DC, brings 15 years' experience in clinical practice and academic leadership.
