8 steps to creating an effective Facebook page for your chiro practice

By Zach Zavoral

Facebook rules the world and it can rule your world, too. The vast majority of people, in general, search for their chiropractor on both Google and Facebook. Plus, Google recently added social media activity to their local search algorithms. In other words, the local chiropractor with strong social media interaction will appear higher in search results on Google. This means your chiro practice must have a Facebook page.

Below are 8 steps to creating an effective Facebook page for your chiro practice. If you already have a Facebook page, a few of these steps can enhance your page’s productivity as a patient engagement/communication platform.

Step 1: Creation

From your own personal account, go to Home. At the bottom of the rightside menu under the Facebook copyright are a few very small, blue links to Privacy, Terms, Cookies, and More. Click on More and select Create a Page. Choose Local Business or Place. Choose your business category, probably health/medical, and continue filling out the info completely. Then agree to the terms and click Get Started.

Step 2: Profile Photo

Your first and most important project is uploading good photos. You want a quality photo of yourself, your office front, or a clipart shot of a spine or something that people will instantly recognize as a chiropractic practice. If you have a web site, you can import the photo from there.

Step 3: About

The next step is the About section. Fill this out as best as possible, with focus on words that people will search for when looking for a chiropractor. Include your city name and surrounding towns that you serve. Use terms like “heal” and “back pain.”

Of course, include your web site, or if you don’t have one, put your LinkedIn or Twitter page url in that spot, if you have those. If not, leave the web site section blank.

Step 4: Cover Photo

After clicking Save, Facebook will put you on your new page. First thing to do: scroll down and find the Add a Cover button on the rightside.This will be the background photo at the top of your practice’s page. Like your Profile Photo, choose a Cover Photo that tells people who you are: a photo of you and the staff is great here, as is a photo of your practice building or inside of the office.

Step 5: Apps

On the right side, under the Like button, are your Apps: two boxes that show your Photos and your Map. Click on the downwardpointing arrow next to those boxes to add more Apps. This will open a few blank boxes with + signs. Click on a + sign and select Find More Apps. If you use a patient engagement service, some can add a free, appointmentscheduling
app, enabling your Facebook page to accept appointment requests from patients and automatically notify you when they do.

From here, you can add more apps if you please, but starting out basic is OK.