
When it comes to Facebook, engagement is critical.
At the end of the day, the number of likes you have is irrelevant if no one is coming back to your page. Don’t get me wrong, likes are an important measurement, and for us? The amount of people talking about your page overrides that measurement of likes.
With that said, how do you know if your tribe is engaged with your page? How do you know if what you’re doing is actually working.
In this video, I’ll show you what to look for to determine some of your impact.
And next time? I’ll provide some strategies to help you increase that engagement, which ultimately creates traffic for your practice.