[Video] How to master Facebook and boost your business

Since its creation in 2004, Facebook has gone through many transformations.

You may be posting content, based upon old rules and not even realize it. For example, you no longer need to limit how much you post on Facebook.

As a matter of fact, the more you post, the more you’re going to engage potential patients. But don’t fall into the chiropractic social media trap of only posting chiropractic “selling” content (i.e. only chiropractic posts).

Instead, incorporate all of the elements of health, including exercise, healthy eating, emotional health, and even chocolate on Valentine’s Day.

Here are a few ideas to know about Facebook as it evolves …

With her PhD in gossip, numerous EMMY awards, and social media reach topping 120 million per month, Shawne Duperon is considered by many to be one of the most innovative consultants and speakers on communication today. She has been featured on CNN, ABC, Inc Magazine, and USA Today. She applied gossip theory and implemented strategies that caused the non-profit Project Forgive to go viral, garnering an endorsement from Archbishop Desmond Tutu and the honor of a Nobel Peace Prize Nomination for her work on global forgiveness. She can be contacted through ShawneTv.com.