Your chiropractic website is more than a place prospective patients can go to learn about your location, hours and available services. It’s also representative of your brand. It gives visitors insight into you, your practice and what they can expect if they come into your office.
Creating a well-designed chiropractic website helps provide a positive first impression, one that compels the visitor to learn more or, even better, schedule an appointment. This article explores three key elements of a chiropractic website that helps convert leads into patients.
1. Quick to load
After studying more than 100 million page views over 20 websites, the digital marketing agency Portent found conversion rates were three times higher for websites loading in one second than for sites taking five seconds to load. Additionally, the rate of conversion for a site with a one-second load time was five times greater than the conversion rate for a site taking 10 seconds to load.
Hubspot adds that a website’s load time can also impact bounce rate, which is the number of visitors who leave a site after visiting the single page they clicked on, instead of staying to visit more of the site’s pages. A page with a three-second load time has a 32% increased bounce rate over a site with a one-second load time. If the page takes 10 seconds to load, the likelihood the visitor will bounce grows 123%.
An online website speed test can help you determine how long it takes your chiropractic website to load. Google offers this option via PageSpeed Insights. If you find your chiropractic website loads too slowly, here are ways to improve load time:
- Reduce the size of images
- Remove unnecessary spaces or elements
- Cache the web pages (creating a temporary copy of the pages so they can be displayed quickly)
- Remove unneeded plugins
2. Easy to navigate
The top feature people want out of a (chiropractic) website, according to a survey conducted by Clutch, is easy navigation at 94%. Website visitors want to be able to find the information they desire quickly and with relative ease.
The SEO solution provider BrightEdge shares these tips for making a (chiropractic) website easier to navigate:
- Create page names that enable users to logically know the type of information they contain (i.e., “Services” or “Meet the Team”)
- Help visitors easily see their location within the (chiropractic) website (i.e., by putting the page’s name at the top of the page in heading form or highlighting the page tab in a different color).
- Add a search bar or box so visitors can quickly get the information they seek.
It can also be helpful to include clickable links within the page’s content. As an example, if on the home page the content states, “Contact us for more information about our services,” make the words “contact us” an internal link to your practice’s contact page. This enables the visitor to quickly learn the best methods for contacting you, whether by email, phone or a fill-in form.
3. A mobile-friendly design
Statista reports more than 45% of website traffic comes from mobile devices. If your chiropractic website isn’t optimized for smaller screens, it can affect the user’s ability to interact with the content effectively or navigate the site. Both these factors can make it harder to convert potential leads.
Do-it-yourself websites such as Wix have the option to review what the site looks like on mobile devices, enabling you to hide or change certain elements. Other best practices, according to Mailchimp, include:
- Aim for a simple design with fewer images and minimal text.
- Add large buttons the user can tap to go to different areas of the site.
- Stay away from pop-ups.
- Use a font easily read on a mobile device.
- Optimize images for smaller screens.
- Keep any online forms as short as possible.
Final thoughts
Developing a chiropractic website with these three elements can help improve conversion rates, contributing to a faster-growing practice.
