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Why Drug-Induced Nutritional Deficiencies Can Create Havoc

Often overlooked in patients’ nutritional regimen are the medications they take. Over $400 billion a year is spent on pharmaceuticals and over-the-counter preparations, with 85% of the population taking more than half a million drugs and prescriptions. U.S. sales rank highest in the world, with musculoskeletal and cardiovascular the fastest growing and highest volume.

Enter advances in genome mapping, and instead of the 500 biochemical receptors targeted today, drug companies are expecting a 20-fold leap to 10,000. With that much alteration of human physiology, it’s no wonder the body’s life-sustaining micronutrients can suffer serious decline.

The Nutraceutical Niche

Nutritional deficiencies caused by prescription or over-the-counter medications can create problems with digestion, metabolism, detoxification and the immune system. The paradox is that medication taken for curing one disease may ultimately cause another health problem. Chiropractors can play an important role in recognizing and treating these nutritional deficits.

Distinguishing drug-induced nutrient deficits can also explain the complicated overlapping of symptoms and provide a reliable standard of evaluation to improve outcome. For practices with nutritional support on-premise, the result is increased short- and long-term sales. Patients are more likely to choose your recommendations and therapeutic potencies, especially if your product line is exclusively available through licensed professionals. All of these factors add up to better patient compliance, increased product demand and greater confidence in your skill as a doctor.

Managing the Case

Supplements are not only needed while taking medications, but also afterwards to help with residual imbalances. Proper documentation of patients’ case histories should include what supplements they are currently taking, which provides a baseline for an appropriate course of treatment.

Depending on the jurisdiction your practice is in, it is generally within the accepted scope of chiropractic statutes to acquire and use this information as long as you are advising, not prescribing. On a case-by-case basis, you may consider referring a patient back to his or her medical practitioner for re-evaluation of the prescription.

Dealing with Drugs

For as many drugs that have been studied regarding a nutritional impact on the body, many more have not been analyzed, probably due to the sheer magnitude of the task and the constantly expanding list of new medications.

The problem may be more widespread than suspected. Of the top 200 pharmaceuticals dispensed in the U.S., 11 of the top 20 show potential nutrient deficits. Studies documenting the depletion of nutrients have been appearing in peer-reviewed journals for decades, but only now are receiving public attention. As data are made available to health-care practitioners, it becomes the doctor’s responsibility to respond and counsel patients accordingly.

Safety in Numbers

A 1994 study in the Journal of the American Medical Association reported that over 2 million hospitalized patients experienced serious drug reactions and over 100,000 deaths were drug-related. Deaths due to over-medication and pharmaceuticals rank as one of the leading causes of mortality.

An eight-year comparative study by the American Association of Poison Control Centers showed more than 4,000 deaths from drugs (prescription and non-prescription) as compared to five from ingesting nutrients (one of which was later determined to be in error). Natural nutraceuticals are therefore a safe option, statistically speaking.

Pharmaceuticals and Their Effects

There are several common medications that your patients may be taking that could affect their nutritional health.

Some of the most common may include:

Smarter Marketing

Offering patients a well-chosen “extra” is what marketing experts call the unique selling proposition. The unique selling proposition has revolutionized many businesses — with pizza, it was the “fast and hot in 30 minutes, guaranteed” concept that immortalized Domino’s, and made a multi-millionaire out of entrepreneur Tom Monaghan, who now owns the Detroit Tigers.

Success moguls say of the 10 most effective things that increase your business, adding new services ranks third, just below adding new products. Despite a patient’s best efforts to stay healthy without the help of synthetic chemicals, drugs may be necessary from time to time. Mitigating the effects of these powerful chemicals through nutritional support can become a lucrative extension of an alternative practice, for which demand is rapidly expanding (statistics show that by 2010 over 90% of the population will choose alternative healthcare first before mainstream).

As Dr. Albert Szent-Gyorgy, scientist and discoverer of vitamin C put it in 1939, supplements are the “least expensive, most effective health insurance you can buy.” What improves your patients, improves your practice.

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