Email marketing service for patient retention, reactivation and referral

Chiropractic Economics Staff

9 months ago

These days, patients are surrounded by pharmaceutical ads on TV, on social media and in health-related website content. One email marketing service is helping doctors of chiropractic have a voice in that conversation, promoting a more natural approach.

Chiro Connect, a concierge email marketing service based in London, Kentucky, works exclusively with DCs to help keep them visible in their patients’ inboxes consistently, clearly and without adding to their workload. Founder Nerissa Brumley, a chiropractic email marketing expert with more than a decade of experience, saw a common problem: DCs had strong relationships with their patients, but rarely followed up after a visit. And most weren’t using their email list at all.

Nerissa Brumley and her team created Chiro Connect to solve that problem with a human-led, done-for-you service that focuses on long-term patient retention, reactivation and referral.

The power of consistency

“Living in a region hit hard by the opioid epidemic, this work means a lot to us,” Brumley added. “We know how powerful consistent, meaningful communication can be, especially when it helps patients stay connected to holistic care.”

The average Chiro Connect client sees 36% enewsletter email marketing open rates, a percentage well above healthcare industry norms, but the bigger focus is on helping DCs stay top of mind so patients remember where to turn when they need care for themselves or others around them.

“There’s a bigger story here,” Brumley continued. “It’s not just about practice growth. It’s about making sure patients continue to hear from someone who believes in natural health. That presence matters.”

About Chiro Connect

Chiro Connect is a concierge email marketing service built specifically for chiropractors. Based in southeastern Kentucky, the company provides strategy, content and campaign management to help doctors stay connected with their patients and strengthen long-term outcomes. Learn more about email marketing for chiropractors at getchiroconnect.com.