The Joint’s retail footprint now spans across 43 states and the District of Columbia, a company press release noted.
Located at 50 North Dupont Highway in Dover, the new location is the second franchise for husband-and-wife team and Delaware natives Troy and Cherese Bratcher, DC. The couple also owns a clinic in Knightdale, North Carolina.
“I’m proud to share that The Joint has officially arrived in Delaware, marking an important step in our continued growth, especially in the northeast,” said Sanjiv Razdan, President and CEO of The Joint Corp. “Congratulations to the Bratcher family on this exciting milestone. Bringing our model of accessible, convenient and affordable chiropractic care to the Dover community reflects our commitment to expanding access to quality care nationwide.”
The Bratchers’ background
Troy Bratcher owned cosmetology and barbering businesses for more than 20 years. He recently retired to help grow The Joint in Delaware. Cherese Bratcher has been a doctor of chiropractic for 10 years and is also a registered nurse and licensed massage therapist. She believes the power that made the body can heal the body by removing interference in the nervous system. The couple are elated to bring The Joint to Delaware.
“When we talk about routine chiropractic care, one of the things that most people mention is the cost,” said Cherese Bratcher, DC. “That’s what Troy and I are bringing to our home state and the community of Dover: cost-effective care that is the wave of the future, with an emphasis on educating people about the importance of ongoing chiropractic care and wellness.”
The Joint Chiropractic is known for its convenient retail setting and concierge-style services. For patients, that means no appointments, no insurance hassles, affordable chiropractic care and accommodating hours of operation, including evenings and weekends.
About The Joint Corp.
The Joint Corp. (NASDAQ: JYNT) revolutionized access to chiropractic care when it introduced its retail healthcare business model in 2010. Today, it is the nation’s largest operator, manager and franchisor of chiropractic clinics through The Joint Chiropractic network. The company is making quality care convenient and affordable, while eliminating the need for insurance, for millions of patients seeking pain relief and ongoing wellness. With over 950 locations nationwide and more than 14 million patient visits annually, The Joint Chiropractic is a key leader in the chiropractic industry. The brand is consistently named to Franchise Times’ annual “Top 400” and “Fast & Serious” list of 40 smartest growing brands. Entrepreneur named The Joint “No. 1 in Chiropractic Services,” and is regularly ranked on the publication’s “Franchise 500,” the “Fastest-Growing Franchises,” the “Best of the Best” lists, as well as its “Top Franchise for Veterans” and “Top Brands for Multi-Unit Owners.” SUCCESS named the company as one of the “Top 50 Franchises” in 2024. The Joint Chiropractic is an innovative force, where healthcare meets retail. For more information, visit thejoint.com. To learn about franchise opportunities, visit thejointfranchise.com.
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