Your Integrated Marketing Solutions
We offer complete integrated marketing programs to build your company’s brand equity and value. We offer multiple media options to reach doctors who are ready to buy your products and services.
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BPA Worldwide
Chiropractic Economics is certified as having the highest number of requested readers compared to any other BPA-audited publication serving chiropractic. Requested Readers. More is better.
Targeted Circulation
We reach established doctors of chiropractic who are proven buyers and the new up-and-coming doctors who are building their first practices. Our circulation model includes requested subscribers and a rotating list of doctors who’ve made recent purchases.
Periodicals Mailing Status
We are the only chiropractic business publication meeting this U.S. Postal Service standard.
Premiere Media Sponsor for Chiropractic Conferences
You can leverage our EXCLUSIVE DISTRIBUTION PRIVILEGES at FCA National, Parker Las Vegas, Palmer Homecoming and The Wave. We continue to demonstrate unprecedented support for the profession as a founding donor of the Foundation for Chiropractic Progress.
Two Buyers Guides
Chiropractic Economics’ Buyers Guides are the premier source of information about products and services. The Summer Product Showcase and year-end Buyers Guide include new products and services and highlight notable existing products with in-depth profiles and alpha listings by category. Both buyer’s guides include bonus distribution at major trade shows throughout the year.
Powerful Social Media Influence
We have more social media followers than any other B2B media for chiropractors. We continue to leverage our position as the industry’s thought leader.
Magazine Profile
94.7% of Chiropractic Economics readers receive income from selling retail products to their patients.
Income
- Average gross billings $689,092
- Average gross collections $384,627
- Average DC salary $81,542
- Average DC total comp. $147,334
Type of Practice
- Solo 60%
- Group 27%
- Associate 11.4%
- Franchise 1.6%
- Integrated Healthcare Practice 5.3%
- Cash Only 15.9%
- Average Patients (per week) 136
- Average New Patients (per week) 7.8
Reader Profile
- Male 79.6%
- Female 20.4%
- Average Age 47.1
- Average Years in Practice 19
*Source: Lewis & Clark 2016, Chiropractic Economics Annual Salary and Expense Survey 2016, Fees and Reimbursement Survey 2015.
Interested in advertising? Please contact us for more information
Market Intelligence
Market Intelligence Research
Chiropractic Economics magazine was voted #1
What the readers say:
- Most-useful resource for consulting services, insurance, software, and financial planning
- Most useful in providing marketing ideas and help for better managing practices
- 94.7% of Chiropractic Economics readers receive income from selling retail products to their patients
ChiroEco.com was voted #1 by doctors of chiropractic**
95% of doctors surveyed have used the internet to research or purchase products or services for use in their practice.
Here’s what visitors say:
Most useful resource for marketing, consulting, financial planning, attracting new patients, retaining patients, and motivating and managing employees.
*Source: Lewis & Clark 2016, Chiropractic Economics Annual Salary and Expense Survey 2016, Fees and Reimbursement Survey 2015.
Interested in advertising? Please contact us for more information
High Impact Print
High Impact Print
Cover Tips Own the front cover! Your advertisement featured as a faux cover of Chiropractic Economics. One-page front and back presentation
Belly Bands Your advertisement wrapped around an issue of Chiropractic Economics
Directory Tab Own your product category with this two-sided, four-color, fold-out tab insert
Inserts Full run or targeted inserts can be bound or tipped in, full-size or mini-catalogs, samples, card stock business reply, multipage roll-out, posters, and more
PolyBag Outserts Distribute your samples, catalogs, flyers, and postcards cost effectively
Editorial Series A “problem-solution” sponsored article on your topic, written by our staff, accompanied by your featured product overview and contact information
The Spotlight Sponsored product or service section complementary to issue-specific directories. Three per page.
Direct Mail List Rental
Free Marketing Opportunities
- Press Release
- Product Directory
- Datebook
- Buyers Guide
- Job Postings
- Content Contributor
Interested in advertising? Please contact us for more information
Digital Media
Custom Research Survey Blind research survey deployed on your behalf to our database of chiropractors allowing you to learn more about your niche market.
E-Book Custom-developed e-books are educational and present valuable solutions to doctors of chiropractic. Proven effective for lead generation, they are co-branded with the sponsor’s logo and company information.
Sponsored Content Article provided by the vendor and edited by Chiropractic Economics. These are non-promotional in nature, but inform the reader on a topic of the vendor’s expertise. The Article will be posted on ChiroEco.com and promoted via social media.
Infographic Custom-built visual that allows for the presentation of information in a new and exciting format.
Sponsored Quiz Interactive tool built to engage the doctor of chiropractic via the website and social media. This lead-generating effort is branded with the sponsor’s logo.
E-Course Lead-generating, multi-part email course delivering client supplied non-promotional content. Promoted via solo eblast, as ChiroEco.com homepage feature, eNewsletter banner, and social media.
Product of the Week Vendor product featured on ChiroEco.com and promoted through social media and email newsletter.
Article Distribution Promotion of vendor-hosted article to doctors of chiropractic via social media.
Solo Email Your message delivered to our database of DCs. Full-list, partial-list, state-select, or target audience segmentation available.
Webinar Listings Promote your live or archived event via ChiroEco.com and social media channels.
Webinar Sponsorship Educate prospects and generate leads with custom online events. Position your company as a leader in your field. Reach a highly targeted, attentive audience for your products and services. The event is archived at ChiroEco.com.
Banners Website * E-Newsflash * Movers & Shakers * Student DC
Resource Center Exclusive, customized section on ChiroEco.com that communicates your expertise utilizing unique editorial content. This content-rich hub can serve as the focal point for all of your content based digital marketing efforts. Section built in relation to your targeted keyword set, in order to optimize search engine rankings.
Sample of the Month is promoted on our website and social media channels. It includes the vendor’s name, a custom landing page and a link to the sample. This is a terrific lead generator in that it puts your product directly in the hands of chiropractors while allowing you to collect interested parties email addresses. Landing Page Design is the development of a custom landing page. Your personalized landing page will guide visitors toward your conversion goal and provide the ideal foundation for your targeted marketing campaigns.
Email Design is the development of an email for targeted marketing efforts. These designs will be responsive, allowing them to be viewed on a desktop, laptop, or mobile device.
Interested in advertising? Please contact us for more information
Editorial Calendar
Ad Specs
Creative Submission Guidelines
Print Ad File Specifications
- Press-ready 300 DPI PDF preferred.
- We can also accept TIFF, JPEG, or EPS saved in high-res, CMYK mode, flattened, and fonts converted to outlines where applicable.
- PMS Colors MUST be converted to CMYK. If we convert, a color shift may occur.
- See Editorial Calendar for due dates.
Digital Ad File Specifications
- PNG or JPG, 72 DPI, preferred. RGB mode.
- We can also accept PSD, FLA, JPEG, and SIF.
- Digital material due seven (7) days in advance.
- Consult your Sales Representative for specialty digital due dates.
- Banners to have borders as they are shown. on a white background.
Submitting Ad Files
- Upload your ad to our site at chiroeco.com/upload-advertising/ and follow the directions, please be sure to select your account representative.
- Please name your file with the following protocol: your company name_issue number of the magazine (file names should have no spaces).
- 20 MB max size
- For larger files, please contact your sales representative.
- Email files under 5 MB to your sales representative.
Interested in advertising? Please contact us for more information
Contact Us
Contact Us
National Sales Manager
Creighton Blanchard
904-395-3648
cblanchard@chiroeco.com
Sales
Janice Long
904-567-1541
jlong@chiroeco.com
Joe Fagan
904-614-7534
jfagan@directtopolicyholder.com
Alex Murphy
904-395-3404
Editorial
Gloria N. Hall
Editor-in-Chief
ghall@chiroeco.com
Artwork
Michael Martinson
Art Director
904-567-1533
mmartinson@thedoylegroup.com
Contact Us
Creative Submission Guidelines
Print Ad File Specifications
- Press-ready 300 DPI PDF preferred.
- We can also accept TIFF, JPEG, or EPS saved in high-res, CMYK mode, flattened, and fonts converted to outlines where applicable.
- PMS Colors MUST be converted to CMYK. If we convert, a color shift may occur.
- See Editorial Calendar for due dates.
Digital Ad File Specifications
- PNG or JPG, 72 DPI, preferred. RGB mode.
- We can also accept PSD, FLA, JPEG, and SIF.
- Digital material due seven (7) days in advance.
- Consult your Sales Representative for specialty digital due dates.
- Banners to have borders as they are shown. on a white background.
Submitting Ad Files
- Upload your ad to our site at chiroeco.com/upload-advertising/ and follow the directions, please be sure to select your account representative.
- Please name your file with the following protocol: your company name_issue number of magazine(file names should have no spaces).
- 20 MB max size
- For larger files, please contact your sales representative.
- Email files under 5 MB to your sales representative.
