Welcome to Issue 9 of Chiropractic Economics, focusing on integrated treatments.
Here, we take an inside look at the plethora of opportunities available today for you to integrate the latest treatment modalities into your practice, especially those your patients might associate with the “fountain of youth:” the huge and promising area of regenerative medicine. According to Mark Sanna, DC, “From human cellular tissue products and platelet-rich plasma therapy to ozone and peptide therapies, regenerative medicine is transforming the way musculoskeletal conditions, joint health and overall patient wellness are managed.”
Other trendy integrated treatments you can bring under your practice’s roof include dry needling, postural evaluation, nutrition intervention and aesthetics.
“If you are looking to evolve your practice to stay current in today’s competitive healthcare landscape,” advises Cindy Howard, DC, “aesthetic modalities offer a natural extension that honors chiropractic’s holistic principles while meeting the expressed desires of our patients.”
Growing your practice will take thoughtful planning and consideration, and experts in this issue will also provide evidence-based research and real-life examples of various alternative integrated treatment solutions to help you expand your offerings and continue to provide safe, effective care for your patients’ long-term wellness.
Other articles in this issue will cover the summary and trends from our latest Salary and Expense Survey and key marketing strategies to support your growth plan and optimize patient outcomes.
Speaking of surveys…your voice matters
I’d like to take this opportunity to thank and recognize the winners of our recent survey drawings for $250 Amazon gift cards:
- Steven Brown, DC (2025 Readership Survey)
- Carter Carew, DC (2025 Salary and Expense Survey)
- Jennifer Ramsey, DC (2025 Salary and Expense Survey)
Each year, Chiropractic Economics conducts industry surveys to gauge valuable industry insights from practicing DCs on a variety of important issues, such as:
- Salary information, popular products and practice statistics
- Likes and dislikes of topics and writers, trending business skills, most sought-after technique training and desired delivery methods
- Fee and reimbursement trends, including regional fee comparisons, personal and professional characteristics of respondents, types of practices and specializations and franchise popularity
By participating in our surveys, you can help us identify and track trends, challenges and opportunities that could shape the direction of the profession and gain a clearer understanding of emerging industry patterns.
As a benefit to our readers, we take a deep dive into your responses to each survey and provide a detailed data analysis and summary of findings in the magazine as well as on chiroeco.com. With direct access to exclusive insights, you can compare your standing in the profession with that of your peers and competitors, make informed decisions and stay ahead in your field.
Your involvement is key to the success of our survey program, and I encourage you all to take a few minutes and respond to our next survey.
I hope you find the selection of articles and expert insights in this issue valuable as you explore the integration of new treatment modalities into your practice. I trust the perspectives shared here will offer you the clarity and guidance to make informed decisions about the future of your business. Thank you for your commitment to innovation and excellence in patient care.
To your health, prosperity and success!
GLORIA N. HALL
Editor-in-chief
