The benefits of creating and hosting a chiropractic podcast can be so powerful for your practice. You have nothing to lose…except an incredible amount of time. So, the question is, is podcasting for your practice worth pursuing?
Will the results meet your expectations? Let’s look at some of the positive and negative aspects of this digital media content service and the efforts needed to create a podcast for your chiropractic practice.
Benefits
Starting a podcast offers a myriad of advantages, both personally and professionally. First, it provides a platform for self-expression, allowing you to share your unique perspectives, stories and expertise with a global audience. This can foster creativity and communication skills, helping you to refine the ability to articulate your ideas and engage listeners and patients effectively. Generating incremental revenue from a podcast is an additional benefit, too.
From a doctor of chiropractic’s standpoint, podcasting can establish you as an industry expert or thought leader. It offers a valuable opportunity to network with influencers and professionals, potentially leading to collaborations or new career and business opportunities. It can help elevate your brand within the chiropractic community.
Additionally, a podcast serves as a powerful branding tool, allowing your practice to build a distinct identity. It also enables your audience easy access to content that suits their interests. It can be great for learning, entertainment or informational consumption. Actively engaging with the audience through social media, comments and listener feedback can amplify the impact of a podcast. This enhances the connection with existing listeners and attracts new ones through word of mouth.
According to Jerry Kennedy, DC (rocketchiro.com), “The biggest benefit to me personally is my podcast is the way I build trust with my future clients. I do get clients from other sources like referrals, Google and social media but my podcast is the number one way I get new clients. It’s really unusual for me to get a new client who hasn’t listened to my podcast.”
Monetizing a chiropractic podcast involves implementing strategies to generate revenue from your podcast content. There are several ways you can approach this.
Sponsorships and advertisements
Attract sponsors related to the chiropractic industry or health and wellness in general. These could be companies selling chiropractic equipment, supplements or related products and services.
Affiliate marketing
Partner with companies offering affiliate programs relevant to your podcast. Promote their products or services and earn a commission for every sale generated through your unique affiliate link.
Discuss and recommend products or services genuinely to maintain trust with your audience.
Membership and subscription models
If you’ve built up a good-sized audience, you can create a membership or subscription model for your podcast. Offer premium content, early access or exclusive episodes to subscribers who pay a monthly fee.
Platforms like Patreon or other podcast hosting services may provide tools for setting up subscription models.
Consulting or coaching services
Offer consulting or coaching services related to chiropractic care. Use your podcast to showcase your expertise and promote your services.
Provide a way for listeners to schedule consultations or coaching sessions.
If you’re passionate about chiropractic care and enjoy sharing your knowledge, a podcast can be a fulfilling creative outlet and potentially a moneymaker.
Drawbacks/disadvantages of a chiropractic podcast
Initially, there’s a learning curve associated with understanding the technical aspects of podcast production, including recording equipment, editing software and hosting platforms. While these skills can be acquired with online resources, dedicating time to grasp the nuances of podcasting is essential.
DCs must also invest time in content planning. Developing engaging and informative episodes that resonate with their target audience requires thoughtful consideration and research. Scripting or outlining discussions, planning guests and creating a consistent schedule are integral components that demand time and dedication.
Recording sessions and editing, though time-consuming, are crucial to delivering a polished final product. However, with practice, the process becomes more streamlined. Be aware that consistently producing high-quality, informative content will be time-consuming.
If you’re not passionate about the chiropractic sector or related matters, podcasting may become a chore. And if you view podcasting solely as a business strategy and lack the enthusiasm needed, the results may not resonate with listeners.
Building partnerships and network connections in the chiropractic field by creating and broadcasting podcasts could be a solid strategy. However, be aware these connections take time, and it may be a while before you see tangible benefits.
RocketChiro’s first podcast episode was produced more than 10 years ago. Now with 440 episodes in the can, Kennedy still cautions that podcasting is not a magic bullet. It must fit your personality and the needs of your chiropractic business.
Creating a podcast for DCs can indeed be a rewarding venture, but like any endeavor, it comes with its considerations. Balancing the demands of a chiropractic practice with podcasting can be challenging, and the results are far from guaranteed.
Final thoughts
In conclusion, creating a podcast for DCs can be worth the time if you are passionate about the subject, committed to consistent content creation and see it as a valuable tool for networking and professional development. It’s essential to set realistic expectations, understand your target audience and be prepared for a gradual buildup regarding listenership and potential benefits.
RUSSELL GREENSEID, DC, is a doctor of chiropractic, major shareholder and chief of staff at Metro Healthcare Partners in Brooklyn, N.Y. He is a recognized advocate and respected voice in the chiropractic field, with a Doctor of Chiropractic degree from New York Chiropractic College in Seneca Falls, N.Y. He resides in Short Hills, N.J., with his wife and two sons. Visit metrohealthnyc.com for more information on Greenseid and his multidisciplinary team of professionals.
