Are you considering the addition of IV therapy to your chiropractic practice?
You’re not alone. Like other trends in the chiropractic industry, such as red light therapy and collagen supplementation, intravenous therapy (IV therapy) options have been popping up at a variety of health care providers’ practices.
This article outlines the benefits of IV therapy, including how it can improve the health of your patients as well as elevate your practice. We will share some need-to-know information to help you decide if this therapy is the right choice for your practice.
What does it take to add IV therapy to your practice?
IV therapy, it seems, is one of the latest trends in health and wellness, and patients are taking notice. Though it has many benefits for patients and your practice, it does require an educational commitment, time, proper licensing and the right equipment.
The question for most chiropractors: Is adding IV therapy worth it for my practice? In most states, you need to have gone through a nursing program or specialized IV training to offer this treatment. Further, you could hire a staff member with this specific training to focus on this within your practice.
What every chiropractor should know about IV therapy
Not just any health care provider can add IV therapy to their treatment list without the proper training and licensing. If you’re considering adding this treatment to your practice, you’ll need to look into the proper training and legal process for offering this therapy.
The benefits of IV therapy for your patients
IV therapy is a fast, seamless way to deliver fluids, medication and nutrients to a patient’s body. As you might assume, IV therapy is delivering fluids directly into a vein, bypassing the gut entirely, and moving treatment rapidly through the bloodstream. The entire goal is to deliver nutrients, medicine or fluids as quickly as possible for streamlined treatment.
Let’s start with a comprehensive look at how IV therapy could potentially benefit your patients. It’s documented that IV therapy can:
- Provide quick and efficient hydration
- Treat nutrient deficiencies
- Increase energy levels
- Assist with athletic performance recovery
- Offer immune system support
- Improve pain
- Work in conjunction with chiropractic care
- Offer headache and migraine relief
The benefits of IV therapy for your practice
Adding IV therapy to your offerings can change your practice in a variety of ways.
Not only can you offer this service to your current audience for cross-over offerings, it will also appeal to an entirely new audience ― folks who may never have walked through your office doors if you hadn’t offered this treatment. This has the added benefit of acquiring new patients you can then convert to existing chiropractic patients.
As you might know, the cost of acquiring a new customer is far more expensive (about five times more, to be exact) than to retain an existing one. Adding this new service ― while it will cost you ― can help you both attract and retain patients.
As with most popular treatments, IV therapy can boost your income. The expenses, once you’re past training, education and licensing, are relatively low, but the return is relatively high. Though prices vary from region to region and clinic to clinic, most will agree the profit margin is too good to ignore.
IV therapy: Is it right for your practice?
Ultimately, the choice to add this type of therapy to your practice is up to you. Do yourself a favor and ignore the trendy aspect of this therapy. Ask yourself important questions, such as:
- Could my current patients benefit from this type of treatment?
- Are the benefits to my practice and patients worth the potential costs associated with it?
- How would this impact my career, my patients’ overall wellness and my practice as a whole?
With those answers and the foundational knowledge from this article at your fingertips, you’re ready and equipped to make this important choice. For more insight, advice and career-changing guidance, subscribe to Chiropractic Economics magazine.