Where the money is

If opportunity isn’t knocking, go searching.

Sutton’s Law in medical parlance is akin to Occam’s razor, and it holds that when making your diagnosis, first consider the obvious. When ordering tests, opt for those that will most quickly confirm or disprove your diagnosis, to minimize costs. Where did we get this principle?

It’s named after Willie Sutton, a famous bank robber in the Bonny-and-Clyde era. Asked by a reporter why he robbed banks, Sutton is said to have answered, “Because that’s where the money is.”

In a similar vein, if patients aren’t coming through your door, or not showing up in numbers that support your practice objectives, you have options. You might expand your marketing efforts, and you might launch a new patient referral campaign—both are popular strategies.

On the other hand, taking a cue from Sutton, consider going to where the patients are. In this issue of Chiropractic Economics, we’ve rounded up a variety of experts who know the ins and outs of occupational and industrial consulting and are here to share their insights with you.

What’s particularly attractive about this style of practice is that, whereas your typical PVA is likely around 25 to 30, with corporate clients your business can be steady and perennial, month after month, year after year.

Safety laws and professional licenses can require periodic exams, and there’s a trend toward companies looking to offer healthcare counseling and services on-premises. With the proper preparation and approach, you could be the go- to solution they need.

On a lighter note, you may have noticed we have a new quarterly feature of the magazine called “Funny Bones,” in which DCs and their staff share hysterical tales from the trenches. If you have a funny story you’d like to share, send an email to Michele Wojciechowski (Wojowriter@comcast.net). She’d love to hear from you.

 

Daniel Sosnoski, editor-in-chief

Let me know what’s on your mind: 904-567-1539, Fax: 904-285-9944, dsosnoski@chiroeco.com