Red light therapy has become a hot topic among doctors of chiropractic in recent years.
While the treatment can offer patients a multitude of benefits as a stand-alone therapy, red light therapy is a phenomenal treatment that can work even better when bundled with other chiropractic therapies. As a few added benefits, red light therapy has very few contraindications, it’s noninvasive, and it’s a relatively seamless and speedy treatment.
The only thing standing in the way of red light therapy treatment being a success in your practice? Your marketing tactics. Getting the word out about red light therapy can be the hardest part of getting the ball rolling.
Ultimately, the results will speak for themselves. But until that happens, you’ll need to focus your efforts on marketing this new therapy. This article features a few go-to ideas for revving up your marketing engines and getting more patients in line for red light therapy.
How to market red light therapy to your patients
Red light therapy can offer your patients all the benefits in the world, but unless you’re sharing those with them, they might never give this treatment a try. The key to successful offerings? Marketing. Results will speak for themselves, but getting your first few patients to dive into red light therapy might take some work. Here are four marketing tips we highly recommend for DCs who are just launching red light therapy treatment programs.
Talk up the personalized benefits of red light therapy
While you will certainly want to explain the logistics and process to your patients (we’ll get to that in a moment), what’s really going to get their attention is how this treatment can benefit them. When talking about red light therapy with patients, go into deep detail about how this treatment could benefit their unique treatment plan.
Walk them through the possible benefits they could experience — reduced inflammation, increased collagen stimulation, faster healing, noninvasive pain management, etc. The more specific benefits — especially as related to their unique case — you can provide, the more likely they’ll be willing to give red light therapy a try.
If you’re marketing to your target audience on social or other digital platforms, this is going to be the go-to strategy, too. Let people know all about what advantages this type of therapy can offer in specific detail.
Don’t skimp on education
The benefits are an important part of the marketing process, but so is education. Most of your patients will likely trust your recommendations, but that doesn’t mean they don’t want to understand how red light therapy works.
Walk them through the whole process, explain how red light therapy penetrates the skin, dissect the science behind it in an easy-to-understand way and make sure your patients are confident in the process before they try a red light therapy session.
Make sure you’re explaining how this process works to your patients by going into detail on the timeline of this therapy. Ensure they understand that they’ll see the benefits of having multiple treatment sessions and that it’s not a one-time band–aid solution. It takes time, consistent effort and likely, supporting treatments to get its full effects.
Offer a free resource
Create a free resource your patients — and potential patients — can download to better understand red light therapy before they chat with you. Share this resource on your website, on your social media platforms and with patients inside your practice, too. The more information you can provide on how the process works, the benefits it can provide and testimonials from actual patients, the more likely they are to give it a try.
Bundle red light therapy with another service
Patients might be more likely to try red light therapyf it’s an add-on to a treatment they already participate in and see benefits from. Try tacking a red light therapy session onto your patients’ weekly adjustment to show them how beneficial that treatment can be.
Above all, people are going to look for social proof. If you can, include testimonials from other patients about the red light therapy process. What did they love about it? What benefits did they find in the process? Sharing these testimonials on your digital marketing, with your patients in-office and even in the free resource you’ll offer can provide the credibility potential patients seek.
Red light therapy can be a phenomenal treatment for a variety of patients, but unless you’re marketing this new offering, your patients likely won’t know it’s even an option. Get the word out, educate your patients on the ins and outs and think of incentivized ways to get them to try your newest therapy. For other tips and insights that can benefit your patients, your practice or your career, make sure you subscribe to Chiropractic Economics for updates on all things DC, the industry and beyond.