Many newly graduated doctors of chiropractic start their careers as associate DCs working under the guidance of an experienced practitioner. Although this role primarily focuses on patient care and honing clinical skills, it also presents some new opportunities for professional growth and development.
So whether the end goal is to start your own practice or advance within an existing organization, here are three areas in which a new graduate can make the most of their time as an associate DC and lay a strong foundation for future success.
1. Learn from a seasoned professional
Associate DCs have the opportunity to learn from seasoned professionals; this is one of the most significant advantages you can leverage to grow your career. The following are ways you can maximize the benefits of this invaluable mentorship:
Learn from behind-the-scenes patient management
Take a proactive approach to observe and understand the decision-making processes occurring behind the scenes in patient management and office operations. Pay close attention to how the team interacts with patients, communicates consultation findings and formulates care plans. By immersing yourself in these aspects of the practice, you’ll gain practical insights that go beyond textbook knowledge. This firsthand experience will serve as a foundation for your future practice endeavors and help you refine your own approach to patient care and practice management.
Explore networking and marketing development opportunities
Use your time as an associate DC to develop your networking and marketing abilities. Engage in community outreach efforts to raise awareness of the practice and establish yourself as a trusted health and wellness expert within the community. Build relationships with referring healthcare providers and other professionals to foster a network of collaborative care. Additionally, explore various marketing strategies to attract new patients and enhance the practice’s visibility. This proactive approach to networking and marketing will not only contribute to the practice’s growth, but also strengthen your professional reputation in the field.
Start defining your own professional identity
While learning from your employer is invaluable, it’s essential to strike a balance between absorbing their guidance and maintaining your own professional identity. Avoid becoming overly reliant on their mentorship by actively seeking opportunities for ongoing education and self-study. Stay updated on advancements in chiropractic care, attend seminars and conferences and pursue certifications or specialized training to enhance your clinical expertise. Maintain clear boundaries with staff members to uphold professionalism in the workplace while nurturing a collaborative and supportive environment. Above all, stay true to your personal goals and passions within the field of chiropractic care, ensuring your career trajectory aligns with your professional aspirations.
2. Explore practice management
As an associate DC, you’re not just a healthcare provider, you’re also part of a business. This unique position offers you a valuable opportunity to delve into various aspects of practice management, laying the groundwork for your future endeavors. The following are ways you can maximize this time:
Expand business knowledge
Take advantage of your position to expand your understanding of business principles relevant to chiropractic practice. Familiarize yourself with business-related aspects, such as revenue cycle management, billing and coding, insurance processing and compliance regulations. This knowledge will prove invaluable as you progress in your career, whether you aim for practice ownership or other leadership roles.
Specialize in techniques
Use your time as an associate DC to specialize in specific chiropractic techniques or modalities. Diversifying your skill set enhances your value as a practitioner and can attract a broader patient base. Attend workshops, seminars and continuing education courses to deepen your expertise in areas such as spinal manipulation techniques, soft tissue therapy, pediatric care or rehabilitative exercises.
Develop marketing strategies
Experiment with different marketing strategies to promote the practice and attract new patients. This may involve creating digital ad campaigns, cultivating referral relationships with other healthcare providers, participating in community events or leveraging social media platforms. Analyze the effectiveness of these marketing efforts and refine them based on the results.
Learn human resources management
Gain insights into human resources management by participating in staff hiring, training and performance evaluations. Understanding how to effectively manage employees, foster a positive work environment and address personnel issues prepares you for future leadership roles within your own practice.
Familiarize yourself with financial planning
Start laying the foundation for your future practice by familiarizing yourself with financial planning and management. Learn about budgeting, revenue forecasting, expense tracking and investment strategies. Begin setting aside funds for your future practice, whether through savings, investments or securing financing options.
Network and develop a business plan
Attend seminars, conferences and networking events within the chiropractic community to connect with other practice owners and industry professionals. Build relationships and seek mentorship from seasoned practitioners who can offer valuable insights and guidance. Develop a comprehensive business plan outlining your vision, goals, target market, competitive analysis and financial projections for your future practice.
3. Master essential personal skills
In addition to clinical expertise, mastering essential personal skills is key to thriving as an associate DC. These skills, including leadership, time management and stress management, are indispensable in the intense landscape of chiropractic practice ownership.
Leadership skills
- Guide your team and foster a productive work environment.
- Spearhead projects, resolve conflicts and motivate your peers and those you supervise to excel.
- Develop leadership qualities early on so you can handle managerial duties down the line.
Time management
- Balance patient appointments, administrative duties and ongoing education.
- Prioritize tasks and set realistic goals to optimize productivity.
- Streamline your workflow to maintain quality patient care.
Stress management
- Practice mindfulness, meditation or regular exercise to alleviate stress.
- Safeguard your well-being in a physically and emotionally demanding profession.
- Seek mentorship to learn about achieving work-life balance and staying positive amidst chiropractic challenges.
By cultivating these essential personal skills, you enhance your effectiveness as an associate DC and also lay a strong foundation for your future success as a practice owner or leader in the field.
Ready to start your associate DC journey?
The road you travel as an associate DC is a formative one, filled with chances to grow professionally and personally. By remaining proactive, curious and dedicated to your craft, you can transform this interim stage into a launch pad for a fulfilling, impactful career in the years ahead.
ERIC RAHN is the current COO of AlignLife, a national chiropractic and wellness center franchise. Prior to joining AlignLife, he was the director of clinic operations, strategies and business development at Unity Point Health, overseeing 250 employees. For more information, email Rahn at erahn@alignlife.com, call 877-977-7802 or visit alignlifefranchise.com.
