This isn’t as easy as I thought it would be.

Everyone,

I was excited when I was first asked to have a blog on the Chiro Eco website.  Honored in fact.  However, despite being a writer I am a all or nothing writer.  I will write several articles or a book and then not be in the mood to write or have an idea to write about for several weeks even months.  Posting one a week did not sound like much but then I experience a gap and I go weeks without ideas.  I always thought I would have a hard time having a week column in a newspaper because of my writing frequency.  I was right but, here is to making myself a columnist.

I have stressed over this now for months and I have now hit upon a subject I feel will be beneficial to Chiro Eco readers.  It originated with an article I wrote for Chiro Eco I believe in 2003 about avoiding a cluttered office.  This topic resurfaced in late 2008 and became the basis for a four hour lecture titled Revenue Centers; Purpose Purchace and Profit.  I brought out the article to prepare for a lecture at a chiropractic college, reworked the title and got together with Dr. Brian Jensen who works with me at Foot Levelers for his input.  We both use the lecture now and it has gotten a good response when we have used it.  Primarily when talking to chiropractic students.

The lecture covers five categories of questions a doctor should think through before purchasing equipment and services.  The questions are based on logical thinking  and avoid impulse buying.  The questions are timeless and could be used in any era of chiropractic practice.

I will begin by listing the question categories for you and then over the next several weeks I will go through each question individually discussing the pros and cons of the questions for adding equipment or services.

The categories are; Patient Need, Personnel (Doctor and Staff), Expenses, Facilities and Income. 

Talk to you soon

Jeff