• Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Change Mailing Address
    • Surveys
    • Guidelines for Authors
    • Editorial Calendar and Deadlines
    • Dynamic Chiropractic
      • Newspaper
      • Subscription
    • The American Chiropractor
      • Magazine
  • Practice
    • Business Tips
    • Chiropractic Schools
    • Clinical & Technique
    • Ebooks
    • Ecourses
    • Sponsored Content
    • Infographics
    • Quizzes
    • Wellness & Nutrition
    • Podcast
  • Content Hubs
  • Products & Services
    • View Products & Services Directory
    • Browse Buyers Guide
    • Submit a Product
    • Vendor Login
  • Datebook
    • View Events
    • Post an Event
    • Become an Events Poster
  • Advertise
    • Advertising Information
    • Media Kit
    • Contact Us

Your Online Practice Partner

Chiropractic Economics
Your Online Practice Partner
Advertise Subscribe
  • Home
  • News
  • Webinars
  • Chiropractic Research
  • Students/New DCs

The Joint announces growth plans for the next decade

Chiropractic Economics October 9, 2011

October 9, 2011 — The Joint … the chiropractic place CEO John Leonesio announced growth plans that will guide the company for the next decade.

“Making the benefits of quality chiropractic care both extremely affordable and convenient to the millions of Americans who need it can’t happen fast enough,” Leonesio said. “All our efforts will therefore be focused on growing The Joint to a national franchise operation, staffing each clinic with leading chiropractors and delivering a superior chiropractic care experience to all our members.”

Leonesio’s plan is simple: apply the same core strategies that made Massage Envy so wildly successful directly to The Joint…the chiropractic place.

“There are many similarities between the massage therapy industry and chiropractic care,” Leonesio said. “Both are more and more being incorporated into people’s health and wellness routine. Our responsibility with The Joint…the chiropractic place is to make quality chiropractic care affordable and accessible to everyone.”

The Joint’s business model is simple as well. Members pay a low monthly membership fee, which covers up to four treatments each month. Members can visit any The Joint…the chiropractic place in the country to receive care.

No insurance pre-authorization is required and no appointment is necessary.

“Let’s face it,” Leonesio said. “Right now, getting quality, affordable chiropractic care is a huge hassle. With The Joint, we’re going to remove all the barriers that stand between people who want and need chiropractic care as a part of their health and wellness program and actually getting it.

“We’re going to make it affordable with a low monthly membership fee, with each treatment then being less than a typical insurance co-pay. We’re going to make it convenient with weekend and extended daily hours. And we’re going to make it accessible by making The Joint franchises affordable and easy to operate — and open them across the country.

“By making The Joint affordable and convenient on one end and profitable on the other, it’s going to be a win-win-win for every owner, chiropractor and member we have.” Leonesio’s plan for The Joint…the chiropractic place is fast finding support. In May 2011, Anne and David Glover became regional developers for the development of 50 clinics in the Dallas, Houston, San Antonio, and Austin regions.

“We knew the magic that John had worked with Massage Envy and the membership model, ” Glover said. “John is the master at simplifying the service delivery process and creating value for the consumer. In addition, the lower start-up costs and minimal staffing needs and the profit potential are quite impressive.”

In addition, The Joint…the chiropractic place presently has 81 clinics open or in development in Arizona, California, Louisiana, Texas, Colorado, Kansas, Nebraska, Florida, Georgia, South Carolina, Nevada, New Mexico, Missouri, Utah and has 202 units under agreement with additional regional developers.

“We’re on our way,” Leonesio said. “Our standardized model clinic is ideal for brand awareness and rapid growth through franchising. We believe The Joint…the chiropractic place will set a new benchmark in the industry for clients and for chiropractors who will both benefit from its ability to deliver the highest standard of care simply and inexpensively.”

Source: The Joint, www.thejoint.com

Related Posts

  • Northwestern Health Sciences University celebrates 70 yearsNorthwestern Health Sciences University celebrates 70 years
  • Roll up your sleeves to avoid the fluRoll up your sleeves to avoid the flu
  • SCUHS’ Board of Regents appoints new presidentSCUHS’ Board of Regents appoints new president
  • Soliciting patient testimonials for your practiceSoliciting patient testimonials for your practice
  • Parker Alumni Association elects executive committeeParker Alumni Association elects executive committee

Filed Under: Industry News, News

Current Issue

Issue 11 cover

Get Exclusive Content! Join our email list

Follow Us

  • Facebook
  • X (Twitter)
  • Instagram
  • LinkedIn
  • YouTube logoYouTube logoYouTube

Compare Subscriptions

Dynamic Chiropractic

The American Chiropractor

8430 Enterprise Circle, Suite 200

Lakewood Ranch, FL 34202

Phone 800-671-9966

CONTACT US »

Privacy Policy | Terms of Service

Copyright © Chiropractic Economics, A Gallagher Company. All Rights Reserved.

SUBSCRIBE TO THE MAGAZINE

Get Chiropractic Economics magazine
delivered to your home or office. Just
fill out our form to request your FREE
subscription for 20 issues a year,
including two annual Buyers Guides.

SUBSCRIBE NOW »

Women's health - Issue 11 of Chiropractic Economics magazine