This notion is especially apparent in the creation and distribution of a doctor’s business card. It is such a small thing that it rarely gets the attention by management gurus that it should.
A business card is merely a simple and inexpensive way to accurately supply your name, address, phone number, and other pertinent information about your practice. It can serve as a form of aided recall. “I know a great chiropractor. She’s not like all the other chiropractors you’ve heard about. In fact, I have her card. Call her.”
What does a good business card look like? Your card should graphically represent you and your office. If yours is a formal office, perhaps your card should be more corporate looking. If yours is a place where children and families frequent, maybe the graphic approach should be “friendlier.” The tone your card projects is affected by the thickness of the paper, color of the paper, color of the ink(s), typeface, and layout.
Your business card is a small thing. And changing it won’t save your practice or solve a new patient problem. Yet, reevaluating your card and how you’re using it can increase the exposure of your practice in subtle ways. Gimmicks that instantly put 50 new patients on your doorstep are just that, gimmicks.
Taking a proactive role in letting the world know where you are and what you do is not only a way to attract patients in quantities you can handle, it tends to attract patients with the qualities you enjoy serving.