4 ways to build a successful practice with social media

In the age of social media, businesses are more in touch with their clients than ever before.

They share before-and-after pictures online, post latest events or offers at the business and communicate with clients on a whole new level. The truth is if your business is not available on social media platforms, then it does not exist in today’s marketplace.

There’s no reason why your chiropractic business should be left out. Maintaining an active social media presence is vital for your business to succeed, and here are a few tips for giving your practice more social exposure.

1. Maintain a strong presence

Social media has evolved to become one of the main forms of communication in this internet age. Users post their most recent thoughts, experiences, and photos and share them with others. As a result, information travels and disperses at a faster rate than ever before.

What exactly does this mean for your chiropractic business? It means you should “go with the flow”—in other words, go where your clients are going. Creating social media pages for your practice is an important first step, but keep in mind that you should be active on them, too.

Platforms such as Facebook and Instagram are perfect for keeping clients updated on your business. Create regular posts, respond to client feedback and get them involved with your business.

2. Promote brand awareness

Aside from regular posts about events or offers at your practice on your social media pages, you should take the opportunity to spread awareness about your products and services as well. It would be wise to provide information on each of them and share them on your accounts.

Pictures as well as videos are perfect for sharing and showing the variety of services you provide. Clients who have little or no experience with treatments that use transcutaneous electrical nerve stimulators (TENS units), for example, may be embarrassed to ask about them, so such explanations can be helpful.

And mention the benefits of the product or service as well as treatment processes. Potential clients will see that you are a professional in the field and will prefer to visit your business over the competition.

3. Improve business-to-client communication

Staying in touch with clients is necessary to create a bond with them, but doing so after they’ve left your practice makes that bond last.

After your client checks out, inviting them for another visit or offering a discount is the right move, but in this case, word of mouth does not always work. More often than not, your client will go home and forget about your latest offer or new service.

Instead of hoping clients remember your offers or services, make sure they won’t forget! Implement an email or text messaging system, which will allow you to send bulk messages to you clients that they definitely won’t lose.

For instance, if you plan on introducing a new diathermy treatment, share this information on your social media pages and message your clients about it.

4. Reward clients for their loyalty

When clients visit your practice, you look to make a lasting first impression. Begin by greeting them accordingly, offering expert advice on a treatment you recommend, address their ailments and invite them to come again.

You did your part, but did it create a lasting bond between the client and your practice?

Many businesses are taking a modern approach in being actively present in their clients’ day-to-day lives with the help of a loyalty program. This type of tool is beneficial to any business that offers services and sells products, as it gives clients points for their purchases, which they can use to pick up rewards, such as a discount, at your practice.

Your customers will enjoy earning points and associate your business with positive experiences, while you grow a strong foundation of loyal customers.

Being socially active with your practice is essential for your business to flourish. Without this, how are potential customers supposed to know that your business exists?

Juliusz Dzierlatka is a blogger at versum.com.