• Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Change Mailing Address
    • Surveys
    • Guidelines for Authors
    • Editorial Calendar and Deadlines
    • Dynamic Chiropractic
      • Newspaper
      • Subscription
    • The American Chiropractor
      • Magazine
  • Practice
    • Business Tips
    • Chiropractic Schools
    • Clinical & Technique
    • Ebooks
    • Ecourses
    • Sponsored Content
    • Infographics
    • Quizzes
    • Wellness & Nutrition
    • Podcast
  • Content Hubs
  • Products & Services
    • View Products & Services Directory
    • Browse Buyers Guide
    • Submit a Product
    • Vendor Login
  • Datebook
    • View Events
    • Post an Event
    • Become an Events Poster
  • Advertise
    • Advertising Information
    • Media Kit
    • Contact Us

Your Online Practice Partner

Chiropractic Economics
Your Online Practice Partner
Advertise Subscribe
  • Home
  • News
  • Webinars
  • Chiropractic Research
  • Students/New DCs

Study: DCs don’t take advantage of blogging

Chiropractic Economics May 8, 2008

May 8, 2008 – Less than 1 percent of American chiropractors blog and, of those who do, more than one-third of chiropractor blogs are inactive, according to a new study by The Kahuna Content Company, a social media research company, into how chiropractors use blogs to market their businesses.

 

“Unfortunately, blogging as a marketing tool is not regarded seriously by America’s chiropractors,” says Richard Telofski, principal consultant at The Kahuna Content Company. “In fact, their absence from blogging is just downright astounding.”

 Telofski says there is a high correlation between the average blog reader and the average chiropractic patient. According to industry statistics, males between the ages of 31 and 50 comprise a high percentage of chiropractic patients and an even higher percentage of blog readers.

“If this isn’t a perfect demographic alignment between a marketing medium and its target audience, then I don’t know what is. It could be a perfect tool.”

 

The Kahuna Content study also found that only 13 percent of chiropractor blogs post more frequently than once per week. “With that kind of irregularity and infrequency,” says Telofski, “it’s hard to develop and keep an audience.”

 

Blogs, like other media vehicles, are dependent on fresh and regular content. Telofski said that from the research he got the impression that the chiropractors jumped into blogging without much planning.

 

Generally, the chiropractors use only a few of the many available blog tools. But there was one silver lining, said Telofski. “Of the blogging chiropractors we did find, they mostly write short posts. We found that about 87 percent of chiropractors keep their posts to 300 words or less. Generally, blog readers don’t want to read long posts.”

 Source: The Kahuna Content Company Inc., www.KahunaContent.com/site

 

Related Posts

  • Why writing a weekly blog is crucial for your practiceWhy writing a weekly blog is crucial for your practice
  • A.C. Grace launches Unique Omega Krill OilA.C. Grace launches Unique Omega Krill Oil
  • Logan graduates 113 new doctors of chiropracticLogan graduates 113 new doctors of chiropractic
  • How chiropractors can help patients with crohn’s diseaseHow chiropractors can help patients with crohn’s disease
  • Obesity rates rising among women, says CDCObesity rates rising among women, says CDC

Filed Under: Chiropractic News, News

Current Issue

Issue 7 cover

Get Exclusive Content! Join our email list

Follow Us

  • Facebook
  • X (Twitter)
  • Instagram
  • LinkedIn
  • YouTube logoYouTube logoYouTube

Compare Subscriptions

Dynamic Chiropractic

The American Chiropractor

8430 Enterprise Circle, Suite 200

Lakewood Ranch, FL 34202

Phone 800-671-9966

CONTACT US »

Privacy Policy | Terms of Service

Copyright © Chiropractic Economics, A Gallagher Company. All Rights Reserved.

SUBSCRIBE TO THE MAGAZINE

Get Chiropractic Economics magazine
delivered to your home or office. Just
fill out our form to request your FREE
subscription for 20 issues a year,
including two annual Buyers Guides.

SUBSCRIBE NOW »