As a doctor of chiropractic (DC), you may be naturally intrigued by the potential of social media and the powerful, positive impact social media marketing could have on your practice.
However, should you invest in this form of marketing? Or are more traditional forms of marketing more worth your time and money?
Social media’s enormous marketing potential
The impact of social media on most people’s daily lives and the world at large is immense. On a professional level, it has leveled the playing field for smaller businesses with fewer resources, giving them platforms to reach untold numbers of potential customers like never before.
As a DC, you can use social media to reach your target market and spread valuable chiropractic knowledge. Not only is the potential return on this investment incredibly high, but the barrier to entry is also exceptionally low. In theory, any business can begin using and leveraging social media and see rapid success. Again, in theory.
It is important to realize social media is not a cure-all. It is also important to maintain perspective, even in the face of social media’s massive potential.
Why DCs should invest in social media marketing
Managing your expectations when kicking off your social media journey is vital. You shouldn’t expect immediate results (though they may come), and the value of merely having a social presence, outside of going viral or experiencing instant explosive growth, is equally important and should be part of your long-term social media outlook.
That is to say, maintaining a long-term social media outlook is the most sustainable way to reap the benefits of this technology. With enough time and proper strategy, investing in social media is worth it for DCs.
Social media connects you with your ideal audience
When considering the objectives of your chiropractic marketing strategy, connecting with your target audience should be among your top priorities. Not only does getting your business on social make potential patients aware of your chiropractic practice, but it also solidifies the relationship you have with your current patients. It’s a fantastic way to both attract new patients and retain those you already have.
Because social media essentially revolves around establishing communities of like-minded people, using it as a marketing tool is a phenomenal way to connect with people who are in your area, interested in your craft and fit your ideal client archetype.
Use social media as an educational platform
Social media marketing may intend to create leads and convert them into sales, but that is not its only value. By establishing your social media for your chiropractic practice, you have an opportunity to offer people tremendous value that can benefit your business and their lives.
An integral part of being a doctor of chiropractic is helping people heal and live higher-quality lives. By sharing your knowledge and expertise via your social media, everyone benefits. Those who engage with your content can learn valuable information they can apply to their health, and you grow your platform and expand its marketing potential. It’s the definition of a win-win.
Social media expands your reach
Traditional marketing methods are still effective, especially for brick-and-mortar businesses like chiropractic practices. However, they tend to be limited in who and how many potential clients they can reach. Social media, on the other hand, can reach anyone who uses the platforms of your choice.
Whether the users you reach become consistent clients or not, the expanded reach is invaluable to your brand recognition, reputation and digital identity.
Bolster your reputation with social media
Brand recognition is the name of the game in business, and social media can play a major role in determining your brand exposure and reputation. By leveraging social media platforms and social media marketing, you not only get your practice in front of more eyes, but you can also establish the brand identity you wish to project.
For example, you can use your social media marketing strategy to verify yourself as an expert in the chiropractic field. By doing so, you become an authority on the subject, gain brand recognition and respect, and become a go-to resource for people searching for chiropractic information.
How to use social marketing as a DC
There is no one-size-fits-all approach to social media marketing, regardless of your profession. To use this marketing method effectively, you must evaluate and identify your goals, brand identity, willingness to invest and more. The result will be a social media marketing strategy unique to your chiropractic practice.
That said, there are a handful of tips you can incorporate as you determine the route you wish to take.
1. Share what you know
People turn to DCs because they are experts in their field. You can take your expertise and amplify it via social media to create educational value for people. By simply sharing what you know in an easy-to-access way, you can grow your platform and set your marketing goals up for success.
2. Engage with people
Businesses are built on relationships, and social media presents a unique opportunity to form said relationships in greater volume than ever before. It may sound simple, but engaging with people who express interest in chiropractic is an easy and effective way to create relationships that will benefit your practice.
3. Work with an expert
When you’re ready to take the leap and invest in a social media marketing campaign, working with an expert is often the best way to maximize results. Just as people turn to you when they need a chiropractic adjustment, you can turn to social media marketing experts to help you achieve the outcomes you desire.
Final thoughts
The advent of social media marketing has opened doors for businesses of all shapes and sizes. Taking advantage of this tremendous tool can help your chiropractic practice and patients in several ways, potentially making it a wonderful investment. For more chiropractic news, information and insights, consider subscribing. Our chiropractic community is amazing and continues to grow thanks to professionals like you.
