Public speaking training is key to increasing visibility in the community and marketing your practice and drug-free care to the public
Are your marketing methods failing to get traction in your city? Do you feel that your marketing doesn’t really get the public to know you personally and as a chiropractor? Well, you are not alone with these concerns, and public speaking training is key. Many chiropractors feel invisible to the public. They might have great healing skills, but their marketing doesn’t persuade people to trust them.
When people are driving down the street and they see your sign with the name of your practice, they aren’t learning much about you. There are other types of marketing and advertising that also fail to introduce you personally and professionally. People still don’t know who you are and they don’t even know if they like or trust you. So, you have to change your “marketing mindset.” You need a more personal and visible approach.
Reach patients directly with public speaking training
A powerful strategy you can add to your marketing mix is public speaking. You’ll find that giving speeches is effective for attracting new patients for the following reasons:
- After public speaking training you can talk to different groups of people, reaching various demographics.
- The audience will naturally come to see you as an expert in your field, and you can answer their questions after your speech. Many groups will give you 15-30 minutes to answer their questions during the Q&A period. This can help people understand how you plan to solve their problems. In addition, you can usually meet and shake hands (or fist bump with social distancing) with audience members after your speech is over.
- One route to success is to give at least two speeches each week. This means you’ll be giving around 100 speeches in a 12-month period. Some speakers with larger goals try to speak 150-200 times a year.
- You have the choice of speaking to various sizes of groups. But there’s a difference between addressing a group of 20 and a crowd of 500. If you’re new to public speaking, it’s recommended to start with smaller groups and gradually increase the size of your audience as you gain confidence.
- If you have a fear of speaking in public, conquer your phobia by practicing your public speaking training in small groups like Toastmasters first.
- Here are a few more bonuses that you have a good chance of attaining, as a result of giving speeches on a regular basis: being hired for keynote speeches, receiving fees for freelance consulting and training jobs, getting referrals for more speaking engagements and being asked to give seminars and workshops. Eventually, you may have the choice of speak locally, nationally or both.
Increase your visibility
This is just the beginning, as you can always decide to get speaking engagements more often at much larger groups. Stop being invisible and choose to become a well-known chiropractor through the power of public speaking.
Edward Martin, DC, is a chiropractor, motivational speaker and a public speaking and marketing coach. He offers public speaking seminars and individual coaching sessions. He also offers coaching sessions on the phone for chiropractors around the country. He can be contacted at 818-314-2054 or SuccessWithPublicSpeaking.com.