Pricing your services

“¢ Ask other chiropractors directly. Some will be very open and others won’t. You just need a couple of people to tell you what they charge.

“¢ Check with your state chiropractic association.

“¢ Find out Medicare limits on some items.

“¢ Lower than the average. Some new DC’s figure they must charge less because they don’t have the experience of other doctors. But setting your fees lower to get patients to come to you is not a great idea, for several reasons:

“¢ If patients are coming to you because you are cheaper, you may lose them if you raise fees later.

“¢ If you don’t value your education and skills, why do you expect them to?

“¢ Higher than average. This is the “we charge more because we are worth it” justification. But are you really worth it? What are patients getting from you that they can’t get from other DC’s? If you work on providing high value services, setting higher fees might be appropriate.