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3 ways to better use your advertising budget
If you can’t easily explain why you do what you do, if you can’t express benefit and value in your services, and if you’re not engaging and interesting, you’re wasting your promotional money. There are several strategies you can implement today to increase your patient base: Focus first, create your story, and grow your endorsements. Are you afraid of an IRS audit?
Every chiropractor should have a strategy for avoiding audits as well as for dealing with an IRS auditor. A fallback position if those strategies fail also should be in place. Setting these strategies should take away the fear of an IRS audit. Setting these strategies should take away the fear of an IRS audit. Are you ignoring this part of your office?
Chiropractic assistants are health care professionals—just like you. They need training, responsibility, and opportunities to grow. Accountability and oversight programs like the CCCA or the voluntary certifications some states offer are a good way to balance patient protection with reasonable regulation. Clearing up confusion about hemp supplements
Hemp phytocannabinoids have amazing potential. You can clear up your patients’ questions—and treat the physical and emotional aspects of pain—by recommending a hemp supplement with a full spectrum of cannabinoids, including CBD. It is a perfectly complementary approach that can safely, easily, and effectively fit into a treatment protocol. How treating inflammation can also help cognitive-related disease
Inflammation is a major cause of cognitive-related diseases. As a chiropractor, you are well-versed in how the role of inflammation affects physical health, and it is perfectly appropriate for you to discuss with patients how it can affect the mind as well. Learning The Feldenkrais Method and what it brings to your practice
Feldenkrais lessons before an adjustment can assist by helping a patient relax and let go of holdings that make adjustments difficult. After a chiropractic adjustment, Feldenkrais lessons provide support and education that can help patients’ adjustments stick. It can become a symbiotic process that blends neurological, spinal, and kinesthetic experience to everyone’s advantage. Market smarter, not harder with data
When it comes to marketing, your instincts might say it was a success, but do you have the data to back it up? It doesn’t take a large budget to market your practice successfully, but it does take time to gather the data, patience to watch it all come together, and a commitment to make it a priority all year long. The #1 mistake sports DCs make
The biggest mistake you can make is not charging athletes for your services. Learn how to set the correct rates for every level of athlete. The gait cycle: it's not as boring as it seems
Gait cycle used to be a gigantic pain for me. Like everyone else training to become a chiropractor, I was exposed to it very early in my curriculum. What was the point? Today, after two decades of treating patients, I have come to see the gait cycle in a whole new light. I now use it as a tool to help me diagnose issues with the feet, ankles, knees, hips, and lower back. Treating peripheral neuropathy with chiropractic
You can be a game changer with patients suffering from peripheral neuropathy. There are many natural options chiropractors can offer to help provide relief, such as adjustments, laser therapy, and supplements. There is an opportunity to become a leader in offering patients a long-term solution to neuropathy. Up your digital marketing game this year
While you may think you have marketing locked down for your practice, mastering the basics means you can continue to grow as the field begins to evolve with new fields like artificial intelligence and voice search. Learn how to master video content, analytics, SEO, and social media to become well-versed in the digital marketing mediums of the future. What to eat to support the brain's innate healing ability
If the saying, “You are what you eat” is accurate, then ingesting healthy, brain-supporting foods and supplements should go a long way in boosting the brain’s self-healing ability. 