Marketing is more than selling; it’s also the process of teaching consumers why they should choose your product or service over your competitors. Think of it as doing things to get your phone to ring. For instance, imagine being a politician. How does a politician get elected? They tell more people about who they are, what they stand for, and how they are going to help the voter. The person who gets their message out to the most people wins the election. That is marketing in action.
Marketing Matters Marketing your practice today is different than it was in the “Mercedes ’80s” when I started my own practice. Today, many providers feel their hands are tied when trying to market their services while adhering to stricter health care regulations. When you consider the changes in the health care profession within the past decade, from regulatory and compliance crackdowns to health care reform, it makes you wonder if marketing your practice is worth the risk.
The following overview of the major chiropractic schools is intended to assist prospective students in selecting a program that meets their needs and health care philosophy. Most schools listed offer various degrees and certification programs in addition to a doctorate in chiropractic. Requirements and prerequisites vary. Tuition costs are presented for general comparison and do not include fees, boarding or materials, and are reflective of in-state charges. Most schools offer various types of financial aid and scholarships.
Practice Central The average student is in chiropractic school for about 1,350 days and, afterward, most graduating students immediately go into practice by themselves or working as an associate doctor. During the first year on their own, most new grads concentrate on building a practice and helping patients. But all too soon, the paperwork, the rules and other business details appear, and the worries start to set in.
Money Management There’s a funny thing about debt: You would think the definition is black and white, but the truth is that everyone draws the line in a different place.So defining debt is the first step toward understanding it. Debt is money that you owe to someone else. Furthermore, if you don’t pay toward that debt, you may lose the material item it represents or receive an ugly jolt to your credit rating. A car payment is definitely debt. Money you borrowed for that high-end chiropractic table is a debt.
Clinical Concerns Consider the following complaints: “I want to run a race this weekend, what do you think?” “I’ve been pretty depressed lately due to this chronic pain I’ve been in for years.” Get prepared, new doctor, because you will hear these statements over and over throughout your career. The efficacy of your treatments and the speed at which they take effect will be a crucial factor in the success of your practice.
Practice Central After completing their studies at chiropractic college, most students dream of owning a practice. They yearn for a place where they can make their mark and practice the skills they learned during their years in school. Some chiropractic colleges help prepare their students with classes on the business side of practice prior to graduation. However, it’s not until you experience the reality of being out on your own in the world of chiropractic entrepreneurship that what you might not have learned in school becomes apparent.
Feature The first chiropractic college was founded in 1897 by Daniel David (D.D.) Palmer in Davenport, Iowa. At first named the “Palmer School and Cure,” it was the source of the first professional chiropractors, some of whom went on to found other colleges. In the span of about 50 years, chiropractic schools evolved to encompass laboratories, X-ray facilities, research departments, and by the latter part of the 20th century, most were fully accredited.
Tech Talk Chiropractors who use social media can gain new patients more easily than those who only use traditional advertising. With social media, you can research the type of audience you are trying to reach by creating targeted ads that direct a specific audience to your website. Keep in mind that this type of campaign, called “organic reach,” usually speaks to those who have expressed interest in your content—chiropractic care—at some point.
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