Marketing Matters/em> You’ve seen changes in how you code and bill for services. You’ve seen changes in reimbursement. And you’ve seen changes in the software you use to run your practice. So of course it makes sense that there are changes in the world of marketing as well. As with the other aspects of making a business work, it’s important to keep up with trends and changing consumer behaviors. And not all patients are the same—you need to tailor your message and your medium to best match your target demographic.
Practice Central Ideally, the design of your practice should increase the success of your business. Consequently, the success of your practice is directly related to the quality of your space. And the quality of your space is shaped by the depth of forethought and experience that is put into the process of designing it. From your location, through the space plan, to the sound systems, every detail is important to the efficiency and effectiveness of the environment.
Legal Ease Hiring staff for your chiropractic practice can be time-consuming, challenging, and stressful as, ultimately, you lean on your employees to create a positive patient experience. Background screening services conduct a deep-dive into an applicant’s history, helping practices make more-informed hiring decisions. A variety of services are available and the relevance of each screen is predicated on the position or job responsibilities.
The field of functional medicine (FM) is growing rapidly within chiropractic. It is showing promise not only as it relates to life-saving results but also as a tool that allows DCs to reshape their financial future. In addition, FM also allows the DC to interact with the 90 percent of the population that does not use chiropractic services. To understand whether FM fits into the profession of chiropractic depends on your stance. The long-standing debate between mixers and straights continues to exist in the profession.
Feature Have you ever adjusted a patient numerous times only to realize you aren’t making the kind of progress you would like? Maybe they are improving only a little or not at all, even though you know you are providing good treatment. It may be that you need to think about working on more than their structural issues alone. “If you are only getting so far, they may be struggling through a divorce or their kids have gone off to college and they aren’t handling it well,” says Stephanie Zgraggen, DC. “You can provide adjustments but it is not going to change the way they process their situation.”
Research Results The thought leader for the functional phytotherapy movement in the U.S. is arguably Kerry Bone, BSc (Hons), Dip Phyto. Recently he’s been giving talks on the subject of “stealth pathogens.” This term was first used in 1994 by Justin Radolf, and later popularized in 2000 by Lida Mattman.The stealth pathogens were defined during the early years as bacteria without cell walls.