Marketing Matters | Years ago, when a chiropractor was first getting started, he or she would start by placing an ad in the Yellow Pages. Today, the Yellow Pages are mostly obsolete, and doctors are turning en masse to online sources of revenue. The Yellow Pages are out, and Facebook ads are in. But is this type of online advertising enough to bring in the traffic that your office needs? If you want to set yourself apart from the crowd, you need to go a step further—you need to get out there in your community and engage in on- the-ground marketing.
Feature | Like most new doctors, Annette Schippel, DC, of Schippel Chiropractic in Jacksonville, Illinois, was idealistic when she graduated from chiropractic school, thinking an “adjustment cures everything.” But she quickly found that while the adjustment is an amazing tool, her patients’ health wasn’t necessarily improving in all cases. So she dove in and began researching Functional Medicine (FM) and supplements, but she didn’t just offer up probiotics and omega 3s.
Money Management | Of all the audits your practice can be subjected to a tax audit is the most fearsome—despite the fact that fewer than 5 percent of businesses, practices, or professionals are targeted each year. While it’s too early to predict what effect any tax legislation in 2017 will have on the tax picture of your practice—or its principals—one thing is certain: There is a greater likelihood that those already-filed tax returns will face more scrutiny. Fortunately, there is some maneuvering room that may help reduce the odds of your practice being targeted for an audit.
Wellness Approach | While many of your patients come to you for reasons related directly to physical health conditions—pulled muscles, slipped disks, hips out of alignment—if any of them have high blood sugar or diabetes, it shouldn’t be surprising. The Centers for Disease Control and Prevention (CDC) reports that about 86 million Americans have pre-diabetes (high blood sugar but not quite full-blown diabetes) and 90 percent of them don’t even realize it. That’s in addition to the almost 30 million Americans who have diabetes, 25 percent of whom don’t know it yet.
Clinical Concerns | Too often, DCs see patients who have been prescribed powerful drugs to relieve the pain of joint and muscle injuries. These drugs can often have dangerous side effects, including digestive upsets and even opening the pathway to addiction. Patients come to you because you offer a better, safer way to relieve this type of pain. To meet their needs, consider adding low level laser therapy (LLLT) to your practice offerings. This approach uses light from a laser to relieve the underlying inflammation that can cause pain.
Tech Talk | Lasers are regularly discussed in chiropractic trade publications, newsletters, conferences, and other places. And there are many types of lasers that various medical specialties use. Lasers such as Excimer, Nd:YAG, and CO2 are not appropriate for therapy applications. Meanwhile, superpulsed, continuous wave (CW) pulsed, and combination superpulsed and CW lasers are regularly used in chiropractic offices for their therapeutic benefits. Laser emission is either “on” or “off.” If the laser is constantly on and emitting light, then it is in continuous mode.
Chiropractic has never faced a threat as serious as the one facing DCs in the state of Texas. In August 2016, a judge in Texas backed a lawsuit filed by the Texas Medical Association (TMA) against the Texas Board of Chiropractic Examiners (TCBE) that removed diagnosis from the chiropractic scope of practice. If they see the TMA prevail in this ruling and if the appeal on behalf of the TCA and TCBE fails, you could very well be looking at diagnosis and subluxation being removed from your scope of practice.
Research Results | Every chiropractors face this demon: You have successfully addressed a patient’s symptom- based complaints and now your patient wants more. They like you, but for them to take the next step and invest in true healthcare, you must provide them with a compelling and logical reason why. So, they give you an opportunity to keep the relationship going by asking you a simple question. What should I eat to lose weight, look better, and feel better? The next words out of your mouth set the stage for your future relationship with this patient.
Marketing Matters | Retention, reactivation, referrals and revenue: What do these words mean to you? To many chiropractors, these are the building blocks and hallmarks of a successful practice. Though it is true that if you retain and reactivate patients—asking for referrals at every turn—you will see an increase in revenue, the path to achieving those goals is what has changed today. Before networking, hard work and your ability as a healer drove volume. While those are still important today, your success is now attached at the hip to technology.
Practice Central | Going paperless can eliminate cost and inconvenience associated with using, storing, and protecting paper in the office. In order to be more efficient, save money, and easily access all your records from outside your office, here are some considerations and suggestions on how to get started with a paperless practice. he right practice management (PM) and electronic health record (EHR) software can make going green easy. The wrong software can make your life difficult.
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