Marketing Matters Building relationships with medical doctors who can refer patients to you is by far one of the most affordable ways to grow your practice. It costs nothing up front, but does require an investment of your time to nurture that connection and create a referral network that will last. While many chiropractors resist the idea of working with their medical counterparts, let’s take a look at the numbers. In any given year, 12 to 14 percent of the adult population in the U.S. will visit a medical doctor for back pain.
Feature Ninety-five million Americans have used prescription painkillers in the past year, about four times as many as in 1999. Sadly, these drugs are extremely easy to misuse: More than 1,000 people a day are treated in emergency departments for not using them as directed, according to the CDC. And 91 people die every day from an opioid overdose. Even worse, the numbers just keep rising: the CDC reports a 72 percent increase in the number of deaths associated with synthetic opioids.
Research Results Recommending an adaptogen can be the perfect answer for your patients dealing with physical and mental stress. Adaptogens, a class of herbs that help the body adapt to stress, include many botanicals like ashwaghanda (shown upper left) and rhodiola (shown upper right) that are safe, natural, and backed by clinical research. While adaptogens have been used medicinally for thousands of years, we are still learning about these unique medicinal plants. Most experts agree that the effects of adaptogens involve the hypothalamic-pituitary-adrenal (HPA) axis, inflammation, and various gene pathways.
Money Management Are you carrying any balances on credit cards? Do you have any practice debt? Is your X-ray system and other equipment paid for? Do you owe any back taxes? How much do you owe on cars, trucks, boats, and other toys? How much do you owe on your home? How much interest on debt are you paying every month compared to how much interest you earn? DCs tend to avoid thinking about these numbers, because they don’t like the feeling that debt brings.
Wellness Approach The first time you hear it, “syndrome X” sounds a like a villain in a comic book. While it’s actually another way of saying “metabolic syndrome,” it is every bit as pernicious as it sounds. It’s also more pervasive than you might think, affecting nearly 35 percent of adults in the U.S. That’s more than one third of all adults. It’s about as prevalent as the common cold or acne. Statistically speaking, this means that at least one third of your patients are experiencing metabolic syndrome, putting them at risk for heart attack and stroke.
Personal Growth Many DCs are taught that setting practice goals is not only useful but essential to achieving success. Unfortunately, this concept doesn’t always produce the intended result. While having a vision for the future plays a strong role in reaching your goals, the way you enact that vision can make all the difference for experiencing the inner fulfillment and happiness that you desire. How many times have you set out to achieve a goal, struggled to reach it, and then, once you accomplished it, felt satisfied and proud of yourself for only a day?
Clinical Concerns Cannabidiol, better known as CBD, is emerging as one of the most exciting natural alternatives used to treat a wide range of common conditions, and for good reason. Up until recently, it was the psychoactive component of cannabis, tetrahydrocannabinol (THC), which received most of the attention for its medicinal benefits, as well as its ability to produce psycho- tropic effects. Now, with medical marijuana gaining ground across the country, researchers are discovering the amazing properties of additional cannabinoids.
Practice Central Recently, a chiropractor contacted us looking to get his compliance and HIPAA programs in order. In the process, he asked for an analysis of his profitability, because it was not what he thought it should be. During the conversation, he casually mentioned that he never collects copayments and deductibles. “Never?” we asked. “Never!” he replied. Stunned by his response, we asked him why not. He replied that no one else in the area did, and that if he started, he feared that his patients would desert his practice. Gulp!
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