In Focus | About seven years ago, we interviewed Lewis J. Bazakos, DC, about his role as chairman of the Chiropractic Summit. At that time, we gave readers a look at how the Summit works to achieve unity and consensus among the various constituencies within the profession. As of November 10, 2016, Bazakos has retired from his position and we thought it would be a good idea to catch up and collect his parting thoughts on what amounts to nearly a decade of service to the organization.
Marketing Matters | Niche marketing offers you a fantastic opportunity to step up your game. If you can figure out what people are looking for in healthcare (that no one else is providing in your area) and capitalize on that available market, chances are you’ll be able to find an opportunity for practice growth. Finding and mastering a distinctive service that caters to a niche market is a common path to chiropractic success.
Practice Central | Attracting new chiropractic patients is essential to the success of your practice. Keeping your new-prospect funnel full, signing patients up for care, and retaining them as lifelong clients are goals for any chiropractor. And there are myriad books and articles that explain how to do exactly that. Most of what can be found includes marketing techniques, social media, website design, and referral generation. But have you thought about your office?
Wellness Approach | As a chiropractor, you understand the importance of taking a holistic approach to health. You also recognize that, to achieve optimal wellness, a patient must address the five pillars of health: proper mental attitude, proper exercise, proper nutrition, proper rest, and a properly functioning nervous system. Detoxification is one proven method for making the body cleaner by eliminating toxins from the body.
Feature | Headaches. Just about everyone has experienced them at some point, and many people are afflicted with them on a recurring basis.The popular solution when confronted with a headache is to opt for a quick fix in the form of a pill, an approach that follows an alarming nationwide trend of opioid overuse and abuse. Fortunately, chiropractors are adopting treatment strategies that rely less on medication to address the pain and more on a holistic approach that seeks out and corrects the root of the problem.
Chiro Biz Quiz | Is your practice not performing as well as it should be? Are your patients leaving and not coming back? Do you get the feeling your staff is looking at the clock, counting the minutes until they can dash out the door? Your practice may be suffering from a common problem: poor employee morale. It is vital that you know how to recognize low morale and what to do if you spot it.
Clinical Concerns | Mild Traumatic Brain Injury (mTBI) and concussion syndromes have been a subject of increasing interest in both medicine and the media. As neuromuscular specialists, chiropractors see a significant percentage of a patient population with a history of traumatic head and neck injuries resulting in mTBI. These practitioners are uniquely positioned to diagnose and treat this health problem. Post-mTBI care, however, is plagued by limited treatment modalities.
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