Subsequent Top 5 most-popular patient engagement tools and retention articles included bridging the doctor/patient communications gap in regard to health care costs …
HIPAA text messaging policy and patient engagement tools, and new research on increased chiropractor visit frequency rendering better patient outcomes led the Top 5 most-popular patient engagement and retention articles of 2022 on the Chiropractic Economics website.
“Patients need to opt-in to receive text messages from your practice,” wrote Jessica Ayre. “This holds true for all communications, but anything related to HIPAA receives extra scrutiny. Texting a patient who isn’t opted-in can be a violation of HIPAA text messaging policy.”
Another popular article including patient engagement tools was Miles Bodzin’s “The 4 ‘F’s’ of a patient retention strategy.”
“People have more information at their fingertips than ever before in today’s world — and yet, one could argue that people are sicker than ever,” Bodzin wrote. “I want you to realize that patient retention requires much more than just patient education. In fact, of the four principles I’m about to reveal to you, it’s the least important when it comes to a patient retention strategy.”
Subsequent Top 5 most-popular patient engagement tools and retention articles included bridging the doctor/patient communications gap in regard to health care costs, and the need for practices to segment their marketing and communications efforts.
Here are the Top 5 most-popular patient engagement and retention articles from the Chiropractic Economics website in 2022:
5. Studies: providers and patients need to bring the gap regarding the importance of communication with health care costs
BY CHRISTINA DEBUSK
Both patients and providers agree upon the importance of communication in health care and that more communication is needed when it comes to a patient’s ability to afford the tests and treatments a provider recommends. From the patient’s perspective, they admit that they have a responsibility to bring up any cost concerns. But they also stressed the importance of the provider asking if cost is an issue that creates a barrier to the proposed health care plan.
4. Proper marketing and communications segmenting of your chiropractic efforts
BY MICHELE WOJCIECHOWSKI
“We are highly trained at helping people get well, which is a wildly different skill set than the nuance of marketing. To market a practice efficiently and effectively, it’s a smart idea to “segment” your patients. Segmenting is simply separating your patients into different categories. For most practices, there are three basic categories, or segments, of patients. They are Leads, Active Patients, and Inactive Patients …”
3. The 4 ‘F’s’ of a patient retention strategy
BY MILES BODZIN
Before you say, “Retention is easy. All I have to do is educate my patients better,” let me be straight-up with you. Have you ever had a well-educated patient drop out of care? Better yet, have you ever had a patient who was not well-educated on chiropractic care still stick with you through thick and thin?
2. New research: increased chiropractor visit frequency renders better patient outcomes
BY MARK STUDIN
It was reported by Herman, et al., that 30-60% of patients in the United States with chronic low-back pain have seen a chiropractor, creating an easy “pool” of people to study. These results of studying 2,024 patients indicate that increased chiropractor visit frequency (greater than once weekly) over a three-month period rendered better outcomes.
1. HIPAA text messaging policy and improving patient engagement, retention
BY JESSICA AYRE
Approximately 99% of texts are read, and that’s great news for your practice. From experience, I’m certain that strategic texting campaigns lead to more successful chiropractic practices — I’ve seen it over and over again. But, when texting, it’s imperative to stay compliant with HIPAA, the Health Insurance Portability and Accountability Act, and HIPAA text messaging policy.
