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Search Results for: marketing

The marketing dance, from brand to demand marketing and back again

Michele Wojciechowski November 15, 2022

How can you effectively relay the benefits of instrument adjusting to patients so they get excited about them too? Through instrument adjusting marketingHere some ways to incorporate both and go from brand to demand marketing and back again without missing a beat …

Life University marketing receives digital awards

Chiropractic Economics November 3, 2022

The Life University (Life U) Marketing Department recently received continued recognition for their efforts promoting the university …

Proper marketing and communications segmenting of your chiropractic efforts

Michele Wojciechowski November 1, 2022

Each time you teach, you’ve earned the opportunity to ‘invite’ them to take the next step. In marketing and communications segmenting, this …

Digital marketing campaign analysis: are you using all your channels?

Michele Wojciechowski October 25, 2022

The key concept is to follow your patients’ lead when it comes to digital consumer trendsWhen it comes to digital marketing campaign analysis and implementation, it’s essential to understand what marketing tactic creates what …

Hashed email, the future of health care email marketing

Christina DeBusk October 10, 2022

At first glance, hashed email appears to offer the same advantages as cookies — yet, cookies can be blocked …
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