Sponsored by ChiroMatrix
Online reviews can make or break your practice’s reputation, so it’s important to learn how to manage your customer feedback.
More than 90 percent of consumers read online reviews before making a purchasing decision, whether choosing a restaurant, a cleaning service, or a chiropractor. This feedback carries significant weight in the mind of your potential patients, with 88 percent of consumers reporting that they trust online reviews as much as personal recommendations. With that in mind, consider these tips on how to build and maintain your practice’s online reputation.
3 tips for creating online profiles
Between search engines and social media, the majority of your clients are communicating online daily. Make sure your business is a part of the conversation by creating online profiles for your practice on social media and trusted review sites, such as Yelp and Google, to offer patients a place to review your practice.
Make sure your online profiles reflect the following information about your business:
- Correct information about your location, hours, and website so potential patients can easily locate your practice and contact you.
- A short bio or description that illustrates your company’s purpose or mission.
- High-quality photos (and video, too) of your location, office, and staff to create a sense of familiarity with new patients before they walk in the door.
How to get your patients to leave online reviews
To begin building your online reputation, you’ll need reviews. Because it can be a little awkward to ask your clients for reviews, try practicing the language you would like to use at your practice first.
Then, when you’re ready, invite your patients to leave feedback on your preferred social platform. For example:
“We’re so glad you were happy with your appointment today. We’d love to invite you to leave feedback on our Yelp or Facebook page.”
“We’d love to hear what you think about our services on Yelp!”
You can also include a review feature on your practice’s website or post a Yelp sign at your place of business so that clients know where they can leave reviews online. Most importantly, the easiest way to get positive online reviews is to provide excellent services and products.
What to do if you receive a negative review
Every now and again, you’re bound to get some negative feedback online. Don’t panic―you can turn negative reviews into a positive experience.
First, evaluate the truthfulness behind the review and formulate a brief response. In your response, acknowledge your reviewer’s frustrations and offer a solution, if possible. Provide contact information in your post so that the user can reach out to you directly.
Treat negative reviews as opportunities for improvement. While criticism can be unpleasant, it allows you to reflect on your business practices and interactions with patients online. Not only will the dissatisfied patient appreciate your consideration, but prospective clients will see that you genuinely care about their experience at your practice.
And positive ratings warrant a response, too. Personally thank your patient for taking the time to review your practice and let them know they are valued. A little appreciation goes a long way.
To learn more about the significance of patient reviews, download this free eBook, Your Guide to Building a Positive Online Reputation provided by ChiroMatrix. This eBook explains everything you need to know about creating an outstanding reputation online.
Founded in 2002 and currently serving more than 12,000 clients, ChiroMatrix is a leading provider of website services and internet marketing solutions for chiropractors. The company provides small, practice-based businesses with online marketing solutions for every need and within every budget. From mobile-friendly website design to advanced search engine optimization and custom content, ChiroMatrix offers a wide range of digital marketing tools and services to help its clients succeed online. Based in San Diego, ChiroMatrix is also a Premier Google Partner.For more information, visit www.chiromatrix.com or call (855) 580-5587.