Jan. 13, 2016—Direct mail provider Mudlick Mail has appointed Kyle Kinzie Vice President of Sales. Kinzie brings nearly 15 years of experience in leading sales organizations in both start-ups and Fortune 500 companies to the position.
In his new role, Kinzie will continue to build and expand Mudlick’s sales structure by recruiting new staff, solidifying training processes and establishing best practices. He will also identify and grow new verticals for Mudlick, while expanding market share within Mudlick core markets – automotive repair, chiropractic and dental.
“Determining the next big markets for us is really more of an art than a science, but our goal is to be the industry’s leading direct marketing organization, regardless of vertical,” said Kinzie.
Kinzie joins Mudlick from First Billing Services, a billing and payment solutions provider, where he 
served as Partner and Vice President of Sales. He was also a key member of the Cintas Global Account Organization, helping to develop and grow the company’s Document Management Division which was recently sold for $550 Million. A graduate of Miami University, Kinzie began his career in the national accounts organization at RR Donnelley, one of the largest print and digital communications companies in the world.
“Kyle is a great strategic addition to our team,” said Mudlick Mail President Tim Ross. “With his deep and varied experience, I have no doubt he will be able to take Mudlick’s sales to the next level.”
Founded in 2008, Mudlick Mail offers strategically-targeted direct mail campaigns that allow advertisers to identify potential new customers based on a variety of demographic variables. In the automotive repair industry, some service center owners have increased sales by as much as 40 percent using Mudlick Mail’s approach.
The company’s comprehensive approach also includes graphic design, printing, listing services and mailing for one flat fee. Mudlick offers a variety of marketing products, from traditional postcards to loyalty reward cards.
Mudlick Mail services thousands of customers nationwide and produces over 120 million direct mail postcards annually. The company has an annual growth rate of 70 percent.
Source: Mudlick Mail
