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Why massage therapy and chiropractic treatments are better together

Chiropractic Economics September 15, 2022

Pairing massage therapy and chiropractic care is beneficial – for both your practice and your patients

Pairing massage therapy and chiropractic care is beneficial – for both your practice and your patients

Good things come in twos: chiropractic patient software and booking appointments; massage therapy liability insurance and a chiropractic practice; high-caliber doctors of chiropractic and appreciative patients – some things just go better together.

Another pair that belongs on that list? Massage therapy and chiropractic treatments. This combination is a must-consider duality for your chiropractic practice. But what makes these two treatment options complementary to each other?

Benefits of combining massage therapy and chiropractic treatments

Pairing massage therapy with chiropractic care is beneficial – for both your practice and your patients. Massage therapy is thought to be the ultimate complementary treatment for chiropractic treatments. When patients utilize both of these treatment plans, they’re likely to see better results, heal faster, and benefit.

Ultimately, when patients choose to invest in both treatments (ideally both offered at your chiropractic practice), they’ll see benefits like:

  • Pain Relief
  • Pain Prevention
  • Faster, More Streamlined Recovery
  • Diminished Stress
  • Improves Circulation
  • Better Results
  • Optimal Athletic Performance (for Athletic Clients)

At the end of the day, your patients will benefit from the opportunity of combined treatments. Additionally, massage therapy could be an easier access point that pushes them closer to receiving life-changing chiropractic care that they otherwise would not have tried.

How massage therapy makes chiropractic treatment more effective

When patients are less stressed and their muscles and tendons are relaxed with massage, the benefits of chiropractic treatment can really shine.

Massage allows for faster recovery, adjustments that hold longer, a less fatigued body, and a less stressed patient – ideal circumstances surrounding optimal chiropractic care.

If you want your chiropractic treatments to be as effective as possible, offering complementary treatments can be the way to go.

Draw more patients with comprehensive services

You already know that massage therapy complements chiropractic care – so it only makes sense to offer these services under the same roof. This way, you’re not losing patients and watching money fly out the door.

Massage therapy is a much easier access point for patients who might be unfamiliar with chiropractic care, and if you’re already developing a relationship with a patient through massage therapy, you’re able to build-up trust, making chiropractic care more accessible.

If you’re looking to create an easier access point for more patients and boost profit, massage therapy is a great first entryway. Often, people are more familiar and comfortable with massage than with chiropractic treatments – if you can get massage clients in the door to work with your qualified massage therapists, they’re one step closer to embracing chiropractic care.

Alternatively, even if a patient never feels the need for chiropractic care, you’re drawing in a more diverse crowd, and increasing the number of patients that walk through your office. Marketing for massage can either open the door to patients’ introduction to chiropractic care or introduce them to your practice specifically for massage.

Massage therapist liability insurance and your chiropractic practice: the best combo of all

Massage therapy and chiropractic treatments might seem like the ultimate combination. But we’ve got one tag team that we consider to be an even bigger winner – massage therapist liability insurance at your chiropractic practice.

If you’re considering employing massage therapists at your chiropractic practice – or if you already have – it’s time to think about the coverage your employed massage therapist will need to carry. Your massage therapists’ needs and risks are unique – that means they’re different than those of your employed chiropractors. Their unique and inherent liability demands unique protection. A specialized massage liability insurance plan can cover them, their needs, and mitigate their particular risks.

At the end of the day, your massage therapists are a crucial part of your business – they deserve the peace of mind that comes with knowing they’re protected in the event of a claim. Further, you need to ensure that you’re covered in the case of an allegation or accusation against one of your massage therapists. Do you know what kind of massage liability coverage will protect your massage therapist, yourself, and our practice?

If not, it’s time to find the ultimate insurance partner. The good news? We can help. MMIP is proud to offer comprehensive, affordable, and accessible massage therapist liability insurance that puts you, your practice, and your employees first. Protect yourself, safeguard your career, and keep your massage therapists covered with Massage Magainze Insurance Plus.

 

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Filed Under: Chiropractic Business Tips, Chiropractic Practice Management Tagged With: chiropractic, massage, massage therapy, massage therapy and chiropractic

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