January 11, 2012 — Power Balance, maker of the popular silicone “balance bracelets” that promise to improve strength, balance, and flexibility, recently announced bankruptcy after suffering severe financial losses due to the inability to prove their product is scientifically sound.
Although this proved detrimental to Power Balance, industry competitor LifeStrength sees the announcement as an opportunity to educate consumers on the legitimacy of their own wristband, which they refer to as a vitamin that you wear.
“Power Balance manipulated very powerful human desires to want to run faster, jump higher, and be stronger,” says Joshua Taylor, director of marketing at LifeStrength. “But, they failed to deliver quantitative results proving their balance bracelets help anyone, and people felt tricked.”
LifeStrength, however, is taking this opportunity to initiate conversations about their wristbands and the scientific evidence that can support their claims. “Tests on Negative Ion (or anion) technology have been going on since the 1960s,” says Steve Schone, CEO at LifeStrength, adding that the research “repeatedly proves” that anions are good for people when exposed to them frequently. “Our wristbands produce a measurable anion charge that can be tested and proven.”
Brandon Hunt, director of retail channel development, at LifeStrength said he was looking forward to the extra attention on the industry because it gives LifeStrength the chance to “show our true colors” and prove to potential customers that our wristband really works. “We don’t need Shaquille O’Neal to sell our product,” adds Taylor. “Our customers are our best promoters.”
LifeStrength also offers consumers both a lifetime warranty and a money back guarantee if they do not see results from exposure to the wristband.
Source: LifeStrength, www.lifestrength.com
