• Magazine
    • Past Issues
    • Subscribe
    • Change Mailing Address
    • Surveys
    • Guidelines for Authors
    • Editorial Calendar
    • Editorial Deadlines
  • Practice
    • Business Tips
    • Chiropractic Schools
    • Clinical & Technique
    • eBooks
    • eCourses
    • Infographics
    • Quizzes
    • Wellness & Nutrition
    • Personal Growth
    • Podcast
  • Resource Centers
  • Products & Services
    • Buyer’s Guide
    • Products Directory
    • Submit a Product
    • Vendor Login
  • Datebook
    • Become an Events Poster
    • Post an Event
    • View Events
  • Jobs
    • Jobs
    • Post a Job
  • Advertise
    • Advertising Information
    • Media Kit
    • Contact Us
    • Upload Advertising

Your Online Chiropractic Community

Chiropractic Economics Your Online Chiropractic Community
Subscribe
  • Home
  • Current Issue
  • News
  • Webinars
  • Chiropractic Research
  • Students
  • Coronavirus (COVID-19)

The emergence of the free-standing laser clinic to treat pain

Gary Huddleson and Rob Hanopole August 24, 2020

As a separate clinic or add-on modality, laser treatmentis easy in its start-up and administration, making the laser clinic an opportunity...

As a separate clinic or add-on modality, laser treatment is easy in its start-up and administration, making the laser clinic an opportunity

It hasn’t been that long since chiropractors were limited to spinal adjustments and maybe hot and cold packs. Fortunately, this has changed drastically in most states. We can now specialize in weight loss, spinal decompression, electrical modalities and other forms of physical therapy in order to help our patients feel better and lead more productive lives — including the laser clinic to treat pain.

One of the biggest breakthroughs in patient care has been the introduction of laser therapy. This remarkable treatment has taken health care literally light years ahead of other forms of additional care. It is fast to administer, painless, and has reproducible and predictable results. Very few other modalities can do the same.

Laser can turn around a practice

Like most, I started with a chiropractic office and utilized IFC, ultrasound and the normal battery of therapies. It was only after class IV laser was added that my practice took a very big turn for the better.

Initially we offered a treatment for plantar fasciitis and the response was huge. We then expanded into other issues and “body parts,” and it was then we decided to offer stand-alone laser care.

A stand-alone laser clinic offers many advantages. First, it is what it is — a stand-alone laser pain center. We offered no chiropractic care or anything else. The basics were the same, such as paperwork, exam, X-rays if needed, and report of findings. We recommended a treatment plan of 10-14 visits, and substantial relief was often found in just a few sessions. This care plan was done in order to get maximum photo biomodulation and rehabilitation. Surprisingly, follow-through was amazing, with a 90% completion rate, and most patients rescheduled for visits at least once a month. This form of treatment really had no “selling,” and compliance was easier than with chiropractic.

Therapist assistance

Another major factor of the stand-alone laser pain clinic is that a therapist can handle nearly everything. Once the initial workup was done, the therapist did the complete treatment program. The doctor doesn’t need to do much of anything but check progress and say hello. Often we would do 20 or more laser patients in a day, and I would never even see a patient. The patients liked the treatment because they actually felt something — and it was very fast, painless, and results came quickly.

One of the most important features of the stand-alone laser pain center was ROI, or return on investment. Most centers can be small, comfortable and affordable; payment is usually higher than what one is paid for a chiropractic adjustment — and in less time, with less physical work. Our clinic had two therapy rooms and two full-time laser therapists. The therapist usually saw 20 or more laser-only patients a day, plus another group of chiropractic patients with laser therapy combined. Of course, these patients needed direct doctor care, then were moved to the laser room and charged additionally.

The laser clinic and class IV lasers

Our clinic opted for class IV laser therapy over other less-powerful lasers. Our patients thoroughly enjoyed the warming sensation of the class IV laser. Plus, treatment times are tremendously faster, administering more joules of healing energy into a location up to 10 times faster than other lower laser classifications. We also used both attended and non-attended class IV laser.

Many patients said, “If I can’t feel it, I don’t think anything is being done.” We also didn’t like the fact that there were literally hundreds and hundreds of class III lasers being sold on eBay from dozens of manufacturers, which confused many of the patients. It has also come to the point that many class III lasers are as expensive, if not more so, than class IV. Also, several excellent class IV laser manufacturers offer dual- and even quad-beam lasers for optimum healing.

Referrals and cash payments

We got to the point that a large orthopedic group was referring patients to us for pre- and post-operative care. We did very well with them and they were pleased with our results, as were their patients.

Finally, we told all our patients up front that laser therapy was not covered by insurance and it would be a cash payment. Surprisingly, this was met with little to no resistance. We charged $35 for stand-alone laser, or about $500 for the 14-visit package. Most clinics charge $45-60 per visit, some much more depending on practice location. We were just less expensive because our clinic was in a small Midwest town.

Even if you don’t want a free-standing building, you can add laser therapy in your clinic. We had special signage, marketing and other forms of media that let patients know they could come to us for something other than chiropractic care, and many of them wanted this service. Laser therapy was a huge advantage for us since there were six chiropractors in a town of 8,000 people. Offering laser therapy definitely set us apart from everyone else.

Laser therapy can be a huge help and benefit for you, your patients, and your clinic’s income. Once you learn how, your results and monetary rewards will come.

Gary Huddleston, DC, owns Accuflex Tables & Lasers and works solely in the entertainment and music industry, treating world-famous bands and musicians with laser therapy. He can be reached at 573-745-1086, by email at drg4000@att.net, or at accuflextables.com.

Rob Hanopole is CEO of The Laser Masters, a company that helps doctors and therapists design, open and run laser pain and rehab clinics through one-on-one development and nationwide seminars. He can be reached at 954-296-8473, via email at robdc@bellsouth.net, or at the website thelasermasters.com.

Related Posts

  • 3 reasons to take a new look at spinal decompression therapy3 reasons to take a new look at spinal decompression therapy
  • Let’s get DOT physical(s)! OccMed opportunities for chiropractorsLet’s get DOT physical(s)! OccMed opportunities for chiropractors
  • Small digital marketing budget? How to start small, finish bigSmall digital marketing budget? How to start small, finish big
  • A performance matrix for a winning team cultureA performance matrix for a winning team culture
  • Team building questions to take your staff from good to greatTeam building questions to take your staff from good to great
  • Hop on the patient digital marketing cycleHop on the patient digital marketing cycle

Filed Under: Chiropractic Business Tips, Chiropractic Practice Management, issue-13-2020

Current Issue

Follow Us

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube logoYouTube logoYouTube

820 A1A N Highway W18,

Ponte Vedra Beach, FL 32082

Phone 904.285.6020

Fax 904.395.9118

CONTACT US »

Privacy Policy & Terms of Service

Copyright © 2021, All Rights Reserved

SUBSCRIBE TO THE MAGAZINE

Get Chiropractic Economics magazine
delivered to your home or office. Just
fill out our form to request your FREE
subscription for 20 issues a year,
including two annual Buyers Guides.

SUBSCRIBE NOW »

Latest Chiropractic News

  • Troy Healthcare debuts clinically-validated topical migraine and headache formula
  • Colorado allows chiropractors to give COVID-19 vaccine shots
  • American Chiropractic Association lauds U.S. Congress passing fair competition health legislation
    The American Chiropractic Association (ACA) lauded the U.S. Congress for passing legislation that will promote fair competition in health...