Your digital marketing footprint needs to be strong if you want your chiropractic practice to excel.
If the work you do speaks for itself, you have the right credentials and your patients are pleased with the care they receive, your chiropractic practice still needs a solid marketing strategy to increase your digital marketing footprint.
How to improve your digital marketing footprint
While traditional marketing materials and word-of-mouth advertising are still effective, digital marketing remains the preeminent manner of reaching and connecting with potential patients. It is a cost-effective way to directly target your audience, according to Forbes, and if you want to excel in practically any industry (chiropractic included), your digital marketing footprint needs to be strong. This article explores ways to increase the digital marketing footprint of your chiropractic practice.
Leverage social media to build your digital marketing footprint
When one considers exploring digital marketing as a tool to increase business, social media is top of mind. While it is no longer the anomaly it once was, social media marketing remains a hot commodity. Many businesses find tremendous success using social media to their advantage, and you can do the same. What is important to note when beginning your social media marketing journey is that while it is a powerful tool, it is not a magic potion. People experience varying degrees of success, and there is no guarantee your practice will explode in notoriety overnight. Think of social media marketing as a tool to be leveraged to build your digital marketing footprint.
Becoming a household name in your community used to be a surefire way to increase business, maintain momentum and secure a positive reputation. This is still true and important, though possibly to a lesser degree.
However, even as things have moved from a physical space to a digital sphere, community has remained imperative in the recipe for marketing success. Use your digital marketing footprint to create a community of like-minded professionals, including industry experts and potential patients, who can increase your visibility, create brand recognition and ultimately lead to a larger patient base.
Some businesses get lucky, go viral and become overnight sensations. Many of these occurrences are short-lived, and more importantly, extremely rare. Rather than playing a game of chance, you are likely better off trusting your consistency to help establish your name and community over time. Be consistent not only by sharing marketing materials regularly but also by maintaining a steady depiction of your business and what your brand stands for. Remember, your digital marketing footprint is not just about driving sales; you are also painting a picture of who you are as a brand and why people should choose your practice instead of others.
Alongside these areas of consistency, be sure to engage regularly with your digital community. Answer inquiries promptly and professionally, and further your platform by connecting with other businesses and individuals in the digital space. You will find your level of effort will typically correspond to your level of success.
Consistency is key to a successful digital marketing strategy; therefore, your social media and digital channels need regular attention. If creating strategy, planning, scheduling and analyzing your digital marketing plans are simply not feasible in your day-to-day schedule and you do not have the resources to implement this yourself, there are other options. Consider outsourcing your efforts to a firm or agency offering professional marketing guidance to help you meet your goals to increase your digital marketing footprint.
The digital marketing world is saturated with brands competing for attention. Too often, this translates to sparkly-yet-empty content meant to catch consumers’ attention and nothing more. Instead of falling into the trap of creating digital marketing content for the sake of posting content, be sure to offer your community and potential clients value. After all, you are an authority in your field, and people will be interested in learning from you.
Whether you’re doing a targeted ad campaign meant to move people through a sales funnel or simply trying to increase your practice’s recognition and reputation, creating value is one of the top ways to accomplish your marketing goals. Short-form instructional videos, informative blogs and inside peeks into your industry are all phenomenal ways to provide people with valuable, actionable information while solidifying your business within its digital space.
Keep it simple
Even if you manage to craft the most flawless digital marketing footprint ever seen, it will fall flat if the structures surrounding it are complicated, clunky or unintuitive. In other words, you need to make each marketing conversion resonate with prospective patients so they become current patients. For example, your website should make it easy for prospective clients (drawn in by your digital marketing) to peruse your services, reach out to you with questions and schedule appointments. If faced with deterrents or frustrations, like a difficult-to-navigate website, people are less likely to take the steps necessary to become legitimate prospective patients, no matter how amazing your digital marketing is. The process needs to be fluid from start to finish.
Your digital marketing footprint
Breaking into or furthering your digital footprint is a necessary part of expanding your practice in a digital age. With these tips, you can expand the reach of your digital footprint, establish an online presence and most importantly, provide necessary value to those who need it. Subscribe to Chiropractic Economics for more insights into digital marketing, increasing your footprint and running a successful practice.