Reach out to your local community and find personal growth with a list of goals to set for yourself
Let’s be honest for a moment. Chiropractic is, quite literally, a hands-on practice. It’s actually built right into the word chiropractic, which D.D. Palmer coined out of the Greek words cheir (hand) and praktos (done). In essence, the word chiropractic means done by hand. Even if you use an adjusting instrument on your patients, you still have a deep, one-on-one connection with each of your patients.
Of course, you want to nurture and grow these types of meaningful connections, not only for your practice but also for your personal benefit. Community outreach is a great way to do this, but which specific methods will be a good marketing avenue for your practice, yet also allow you to build personal connections with potential patients? How about a list of goals to set for yourself?
Read further to explore unique ways in which you can both grow your practice and renew your personal commitment to the art of healing.
Health and wellness fairs
Health and wellness fairs are great places to spread the good word about chiropractic because such events are aimed squarely at people who are interested in either improving or maintaining their health. In other words, a health and wellness fair attracts precisely the type of people who are most likely to be interested in the services you provide.
A booth with informational flyers, a computer display demonstrating various aspects of chiropractic care, and new-patient discount offers is certain to attract attention for your practice. The personal part comes in when you get to interact with everyone by answering their questions about chiropractic care.
Your city’s park and recreation department, or local community college offers a wide variety of free or low-cost public classes. These can range from learning to use a computer to tap dancing for kids. Teaching a healthy cooking class for kids or gentle yoga for older adults is a great way for you to give back to your local community. It also provides an opportunity to show off just a few of the various ways in which a wellness lifestyle can benefit everyone from children to seniors.
Your local library can be another great source for ways to connect with your community. Many libraries have a regular schedule of community speakers. Ask if you can give a lecture once a month on various wellness topics.
Writing for local publications
Do you have a flair for writing, particularly when it comes to explaining the benefits of chiropractic to the general public? If so, you might want to consider putting your talents to use for a community publication, particularly if it focuses on local businesses.
You may want to start with just one or two articles to get a feel for whether or not they are a good fit for the publication, as well as to see how much response you get. Over time, you might even consider a regular column focusing on various aspects of chiropractic and the wellness lifestyle. Don’t forget to let your patients know where they can find your column!
Volunteer your services for charity sports events
Charity sports events, such as 5-K fun runs or bike rides, can be tremendous fun for participants and spectators alike. However, as with any sports activity, participant injuries can occur.
Volunteering as part of the first aid team to help participants in charity sporting events not only fosters your personal need to help people, but serves as the perfect marketing vehicle for your practice. Event participants who get adjusted to treat injuries experience for themselves the direct benefits of chiropractic, and other event volunteers get an opportunity to see that chiropractic is not just “cracking backs.”
You know the benefits of chiropractic. Sharing your knowledge with your community not only helps grow your practice, but can help your personal growth by reminding you of why you committed yourself to chiropractic in the first place – your desire to heal people.