May 9, 2012 — Global Health Trax Inc. is taking the power of probiotics and thinking small.
GHT, an industry leader in nutritional supplements, will soon be introducing KidsLac, a probiotic for children. With five specific strains of friendly bacteria, KidsLac helps support kids’ natural defense systems, while at the same time helping to reduce occasional digestive upset.
“There are kid-specific reasons for taking probiotics, and we feel we’ve addressed them with KidsLac,” says Jim Rex, president and CEO of GHT. “Kids often gravitate toward sugary foods. They’re often at close quarters with sick classmates at school, they can experience stress, and they’re occasionally on antibiotics.
“Because of factors such as these, kids can benefit from a probiotic product that helps to maintain a balance of friendly flora in the digestive tract. KidsLac helps to provide immunity and digestive support.”
GHT expects to begin shipping KidsLac during the final week of May 2012.
GHT has already enjoyed considerable success in the probiotic market with ThreeLac, its flagship product that provides selected beneficial microflora for the intestinal tracts of adults. GHT also has a history of developing nutritional supplements for kids, including Yummy Fiber and Plant Based Vitamin D3 flavored spray.
The World Health Organization identifies probiotics as live micro-organisms that, “when administered in adequate amounts, confer a health benefit on the host.”
Kids may frequently experience digestive issues caused by an imbalance of good-versus-bad bacteria in their digestive tract. Since this is where a large part of the immune system resides, probiotics can be your child’s best friend when their system is being challenged.
“KidsLac also has a natural apple flavor — and a resulting ‘sour apple’ taste — that kids love,” says Rex. “Actually, so do all of the adults here at GHT who’ve tried it.”
KidsLac contains five different strains of healthy bacteria: the DDS-1 strain of Lactobacillus acidophilus, which initiates the colonization of good bacteria and helps to control pH levels, primarily in the colon; Bifidobacterium bifidum, which helps to maintain intestinal flora; Bifidobacterium infantis, the main bacteria found in breast-fed infants; Bifidobacterium lactis, which supports the immune system; and Bifidobacterium longum, which helps to metabolize a wider range of carbohydrates.
Source: Global Health Trax Inc., ghthealth.com
