Foundation for Chiropractic Progress rolls out employer outreach programs

February 16, 2011 — The Foundation for Chiropractic Progress (F4CP), architects of the chiropractic profession’s longest running public awareness campaign, is developing closer relationships with the employer community to effectively position chiropractic care as a valuable health benefit.

Using its landmark studies (Do Chiropractic Physician Services for the Treatment of Low Back and Neck Pain Improve the Value of Health Benefit Plans? and Outcomes Based Contracting: The Value-Based Approach for Optimal Health with Chiropractic Services) and other relevant peer-reviewed information, the foundation will participate in multiple employer-sponsored health events to provide education and information to employers and other payers on the benefits of including chiropractic care in benefit design.

This is a first-ever initiative for the chiropractic profession and is expected to further the foundation’s mission for generating positive press for chiropractic.

“The profession rarely has the opportunity to get in front of key decision makers — some of who represent fortune 500 companies — in the employer community, and we are really excited about being included in these discussions throughout the year,” comments Kent S. Greenawalt, chairman of the Foundation for Chiropractic Progress.

The Foundation is excited to exhibit and sponsor speakers at the following meetings this year:

2011 Employer Health, Human Capital and Wellness Congress
World Congress
February 1 – 3, 2011
Alexandria, VA
The Hilton Alexandria Mark Center
Speaker: Mark Zeigler, D.C., President of Northwestern Health Sciences University

IBI/NBCH Health and Productivity Forum
National Business Coalition on Health
February 28 – March 2, 2011
San Francisco, CA
The Fairmont San Francisco
Speaker: Arnold Milstein, M.D.
Booth Exhibit

CDHC Solutions Forum East
CDHC
May 11 – 12, 2011
Atlanta, GA
Cobb Galeria Center
Speaker: Niteesh Choudhry, M.D., PhD

AHIP Fall Forum 2011
AHIP
November 14-16, 2011
Chicago, IL
Renaissance Hotel
Speaker: Arnold Milstein, M.D.

In addition, the foundation has developed a relationship with Discern Consulting, a full-service health care policy consulting organization focused on improving health systems by aligning payment structures with high-quality care. In 2011, Discern Consulting will convene a clinical advisory panel consisting of two chiropractors and two primary care physicians to co-author a paper on “The Role of Chiropractic Care in the Medical Home.” The scope of the paper will include:

• Descriptions of clinical processes and indicators that can be used to refer patients from the medical home to a chiropractor
• Description of processes for ongoing coordination of chiropractic care with medical home activities
• An analysis of the potential benefits of integrating chiropractic care into the medical home

“This is an exhilarating time for the profession as the chiropractic perspective is being considered and researched for further evaluation in regards to employer health,” Greenawalt adds.

“The foundation’s presence at these meetings and the new relationship with Discern Consulting is expected to generate important results for chiropractic with regard to benefits decision-making.”

Source: Business Wire, www.businesswire.com