February 29, 2012 — The Foundation for Chiropractic Progress (F4CP), a not-for-profit organization dedicated to raising awareness of the value of chiropractic care, recently released two guides — “Membership Tool Kit” and “Points of Engagement” — that detail the best ways to maximize membership and support efforts. Each guide will be made available to all new and current supporters.
Designed specifically to help monthly contributors achieve success in local marketing, the “Member Tool Kit” provides step-by-step instructions regarding the use of the F4CP marketing materials. The kit covers everything from attaining materials to customizing and placing materials in local markets.
“We are excited to provide our contributors with a simplified set of guidelines for marketing success,” says Kent S. Greenawalt, chairman, F4CP. “By educating and encouraging our supporters to circulate our materials, we are driving the overall success of chiropractic.”
Another main factor in driving chiropractic success is the involvement of the F4CP’s sponsors, including vendors, associations and colleges. The engagement guide provides sponsors with an outline of pro-active steps, such as publicizing a partnership logo on advertisements and linking to the foundation’s website, to enhance its level of support.
“The main objective of both new guides is to further engage our supporters,” says Kent S. Greenawalt. “By providing them with the tools needed to better understand the benefits of membership and how to maximize their support, we will enhance the effectiveness of our campaign. Collectively, we will be able to make a difference for chiropractic and patients around the world.”
Source: Foundation for Chiropractic Progress, f4cp.org
