July 22, 2016 – The Foundation for Chiropractic Progress (F4CP), the voice of the chiropractic profession, is pleased to announce that more than 15,000 doctors of chiropractic (DCs) are now financially supporting its mission of positive press for chiropractic. The F4CP recognizes the need for the profession to work together to bring understanding and further awareness of chiropractic care to the consumer public.
“With every doctor participating, the F4CP is better positioned to share the facts about how chiropractic care can increase health without the use of drugs or surgery,” said Kent S. Greenawalt, chairman, F4CP, who notes that numerous studies have demonstrated time and again that chiropractic care can provide better outcomes at a much lower cost. He continues, “Sharing this message is our goal, and as more doctors get behind the campaign our resources are elevated to increase awareness to the care that only a doctor of chiropractic can provide.”
The not-for-profit F4CP positive press campaign consists of press releases, print advertorials, public service announcements, advertisements, social syndications, infographics, Social Media Accelerators and more. The brand-new Social Media Accelerators are designed to help members increase the knowledge of chiropractic throughout their communities. Doctors are provided weekly with fresh, relevant and ‘ready-to-post’ social media content to further educate and inform fans and followers, as well as existing and new patients, about the benefits of chiropractic care. Additionally, F4CP members receive complimentary access to all press materials, marketing webinars, tool kits and professional advancement opportunities.
“The F4CP is sincerely grateful for every one of its more than 15,000 doctors who recognize the value of sharing the chiropractic message and have taken an active stand to inform the public about the value of chiropractic,” said Greenawalt. “Moving forward, we encourage those in the chiropractic community who are not yet familiar with the F4CP to learn more about the campaign and help to educate a growing number of consumers to utilize chiropractic to improve and maintain their health.”