October is National Chiropractic Month, and a kit of materials for practitioners to use in planning and promoting a Patient Appreciation Day during this or any time are available from the Foundation for Chiropractic Education and Research (FCER).
The kit contains sample patient letters and media releases, a poster that can be customized to the practice, pamphlets, Patient Appreciation Day logos, sample radio spots, advertisement check list, and more.
“The doctors who have used this kit have found it to be a complete resource for organizing this type of day which not only benefits the practitioner and patient, it serves as a fundraiser for FCER,” Vincent P. Lucido, DC, FCER president, said. “
FCER’s Patient Appreciation Day program was introduced as a way for doctors to strengthen relationships within their community and increase awareness of chiropractic research. On the chosen day, the doctor will provide either a treatment for current and former patients, or an examination for new patients. In return for this service, patients will make a contribution to FCER.
The kit may be ordered online at www.fcer.org/html/PADP/PatApprDay.htm, or by calling 800-622-6309.
FCER advises doctors to check the current laws in their state that govern the enlistment of new patients on a donation-for-service basis.
Source: Foundation for Chiropractic Education and Research, www.fcer.org
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