The Foundation for Chiropractic Progress (F4CP) announced it is collaborating with five chiropractic colleges for an innovative mobile marketing campaign targeted at prospective chiropractic students using four new video commercials to be launched this month.
The five chiropractic colleges partnering with F4CP on the project are: Campbellsville University, Cleveland University-Kansas City, Life University, Logan University and Parker University.
The campaign’s focus is “A Career in Chiropractic” and it encourages individuals to pursue a fulfilling career as a doctor of chiropractic (DC). It will include four new educational videos that will be rotated to determine which themes generate the best response. Representatives from the participating colleges worked with F4CP to develop scripts for the four commercials.
The short videos emphasize the variety and flexibility of the chiropractic profession, as well as the benefits it delivers to patients. They show DCs at work in varied settings, including offices and sporting events, while also enjoying their personal lives. The overall message is that DCs help patients while maintaining a fulfilling work-life balance.
Launching this month, the campaign will run for one year with each college targeting three specific geographic markets. It is expected to generate at least 80,000 clicks to each college’s website.
Through in-app mobile marketing, mobile users opt-in to engage with the video to unlock digital content. These user-initiated non-interruptive video streams are the highest-performing advertisements in the industry. The video player is interactive and includes call-to-action buttons, which drive users to participating chiropractic college webpages.
The campaign will run on several transparent, brand-safe sites including: CNN, Bloomberg, Business Insider, CBS Sports, ABC News, and hundreds of other family-friendly mobile applications.
“Millions of Americans suffer from neuromusculoskeletal conditions, so it is critical that the nation develops more doctors of chiropractic to provide the essential care these patients need,” said Sherry McAllister, DC, president, F4CP. “The foundation is proud to partner with these prestigious chiropractic colleges in this crucial effort to encourage prospective students to consider a career in chiropractic. We are confident this effort will increase the number of new chiropractic students to meet the growing demand for chiropractic care.”
About Foundation for Chiropractic Progress
A not-for-profit organization with nearly 32,000 members, the Foundation for Chiropractic Progress (F4CP) informs and educates the general public about the value of chiropractic care delivered by doctors of chiropractic (DC) and its role in drug-free pain management. Visit www.f4cp.org/findadoctor; call 866-901-F4CP (3427).
