F4CP marks 2nd year of PR campaign

July 1, 2008 — The Foundation for Chiropractic Progress’ successful public relations campaign to raise public awareness and advance the image of chiropractic care marks its 2nd anniversary July 1, 2008.

This initiative has generated positive press for the chiropractic profession by educating the public about the benefits of chiropractic care: Over a quarter of a billion supportive and inspiring messages reaching consumers, business leaders, and healthcare decision-makers.

Since the launch, the Foundation has united chiropractic leadership and vendor communities, including all of the major national chiropractic associations, state associations, and national publications. It has also reached significant milestones for the chiropractic profession, including a chiropractic commercial on national television when the Fox Network ran a 30-second spot about Sarah Harding, Ms. Fitness USA, and an advertisement in USA Today, which included a testimonial from three medical doctors.

“As we mark our second year of the longest, continuous public relations campaign in the history of the profession, we will be reaching out to the profession for continued financial support,” says Kent S. Greenawalt, president of the Foundation for Chiropractic Progress. Every dollar received from donors will go directly to the advertising/public relations campaign. “This is a ‘perfect storm’ opportunity… we may not have a chance like this to make an impactful, positive difference in our profession again,” Greenawalt concludes.

Because there may not be another opportunity to conduct a campaign for chiropractic on this national level, the Foundation invites donations to help build on the positive press of this campaign. If you wish to make a pledge and/or contribution, visit www.foundation4cp.com. Contributions can also be mailed to PO Box 560, Carmichael, CA 95609-0560.

 Source: Foundation for Chiropractic Progress, www.foundation4cp.com