January 6, 2012 — The Foundation for Chiropractic Progress (F4CP), architect of the chiropractic profession’s longest running public awareness campaign, is pleased to recognize its highest cumulative corporate contributors — Foot Levelers, whose total contributions equal $1,241,218, and Standard Process Inc., whose monetary support adds up to $567,264.
“This year we’ve seen unprecedented success in communicating the benefits of chiropractic care and the importance of the profession,” says Kent S. Greenawalt, president and CEO, Foot Levelers and chairman of the F4CP. “I feel fortunate that Foot Levelers can continue to play a major role in developing this campaign. As we transition into a new year, I trust the foundation will continue raising the bar, striving to reach new levels of success and advancing public knowledge of chiropractic care.”
The foundation’s campaign, which generated 3.46 billion positive impressions in 2011 — surpassing its initial goal of 2 billion — is comprised of press releases, radio, and television public service announcements, advertisements, and sponsored research.
“We are very impressed by what the foundation has achieved for the chiropractic profession,” states Charles DuBois, president, Standard Process and F4CP board member. “Its ongoing public awareness campaign is changing lives for patients and for doctors of chiropractic. Standard Process is pleased to be a strong supporter of the foundation’s mission— to raise awareness of chiropractic around the world.”
Source: Foundation for Chiropractic Progress, www.f4cp.org