May 5, 2012 — Doctors Trust Network and Dr. Jay Greenstein recently announced the upcoming kickoff of a national cooperative television ad campaign for doctors of chiropractic nationwide.
This campaign will help promote public awareness of the health and wellness benefits of chiropractic, as well as generate patient referrals for chiropractors participating in the program. The principals of Doctors Trust Network have more than seven decades of combined experience in advertising and mass marketing, bringing their unique and creative approach to national TV advertising.
Greenstein is the professional consultant for the campaign and is forming an advisory board of prominent chiropractors nationwide.
Doctors Trust Network offers these doctors the opportunity to reap the benefits of national TV advertising at a monthly cost of less than a one-time magazine ad or direct mailer. The unique exclusive territory aspect of the Doctors Trust Network cooperative offers these doctors the opportunity to enjoy the branding advantages of national TV exposure while acquiring new patient referrals in their local zip codes.
The TV commercials are state of the art high definition spots featuring Greenstein himself as the spokesman for the network. They are currently in production by Mercury Media of Boston, one of the largest and most effective agencies for direct response television advertising in the nation. The Doctors Trust Network is currently enrolling the first group of doctors for the kickoff with national airing of these spots on major TV networks beginning during the third quarter of this year.
The monthly investment for each Doctor of Chiropractic is based on the population of the area they wish to claim exclusive rights to.
Source: Doctors Trust Network