• Magazine
    • Past Issues
    • Subscribe
    • Change Mailing Address
    • Surveys
    • Guidelines for Authors
    • Editorial Calendar
    • Editorial Deadlines
  • Practice
    • Business Tips
    • Chiropractic Schools
    • Clinical & Technique
    • eBooks
    • eCourses
    • Infographics
    • Quizzes
    • Wellness & Nutrition
    • Personal Growth
    • Podcast
  • Resource Centers
  • Products & Services
    • Buyer’s Guide
    • Products Directory
    • Submit a Product
    • Vendor Login
  • Datebook
    • Become an Events Poster
    • Post an Event
    • View Events
  • Jobs
    • Jobs
    • Post a Job
  • Advertise
    • Advertising Information
    • Media Kit
    • Contact Us
    • Upload Advertising

Your Online Chiropractic Community

Chiropractic Economics Your Online Chiropractic Community
Subscribe
  • Home
  • Current Issue
  • News
  • Webinars
  • Chiropractic Research
  • Students
  • Coronavirus (COVID-19)

Doctors Trust Network announces national TV campaign

Chiropractic Economics May 5, 2012

May 5, 2012 — Doctors Trust Network and Dr. Jay Greenstein recently announced the upcoming kickoff of a national cooperative television ad campaign for doctors of chiropractic nationwide.

This campaign will help promote public awareness of the health and wellness benefits of chiropractic, as well as generate patient referrals for chiropractors participating in the program. The principals of Doctors Trust Network have more than seven decades of combined experience in advertising and mass marketing, bringing their unique and creative approach to national TV advertising.

Greenstein is the professional consultant for the campaign and is forming an advisory board of prominent chiropractors nationwide.

Doctors Trust Network offers these doctors the opportunity to reap the benefits of national TV advertising at a monthly cost of less than a one-time magazine ad or direct mailer. The unique exclusive territory aspect of the Doctors Trust Network cooperative offers these doctors the opportunity to enjoy the branding advantages of national TV exposure while acquiring new patient referrals in their local zip codes.

The TV commercials are state of the art high definition spots featuring Greenstein himself as the spokesman for the network. They are currently in production by Mercury Media of Boston, one of the largest and most effective agencies  for direct response television advertising in the nation. The Doctors Trust Network is currently enrolling the first group of doctors for the kickoff with national airing of these spots on major TV networks beginning during the third quarter of this year.

The monthly investment for each Doctor of Chiropractic is based on the population of the area they wish to claim exclusive rights to.

Source: Doctors Trust Network

Related Posts

  • The Parker Experience Las Vegas redesigns the chiropractic conventionThe Parker Experience Las Vegas redesigns the chiropractic convention
  • ChiroTouch raises bar for F4CP campaign supportersChiroTouch raises bar for F4CP campaign supporters
  • Capital Group Holdings Announces Television Advertising Campaign for OneHealth Urgent CareCapital Group Holdings Announces Television Advertising Campaign for OneHealth Urgent Care
  • UPDATE: Capital Group Holdings Announces Television Advertising Campaign for OneHealth Urgent CareUPDATE: Capital Group Holdings Announces Television Advertising Campaign for OneHealth Urgent Care
  • Performance Health contributes additional $25,000 to the  Foundation for Chiropractic ProgressPerformance Health contributes additional $25,000 to the Foundation for Chiropractic Progress
  • ChiroTouch to co-sponsor three speakers at the Florida Chiropractic Association National ConventionChiroTouch to co-sponsor three speakers at the Florida Chiropractic Association National Convention

Filed Under: Industry News, News

Current Issue

Follow Us

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube logoYouTube logoYouTube

820 A1A N Highway W18,

Ponte Vedra Beach, FL 32082

Phone 904.285.6020

Fax 904.395.9118

CONTACT US »

Privacy Policy & Terms of Service

Copyright © 2021, All Rights Reserved

SUBSCRIBE TO THE MAGAZINE

Get Chiropractic Economics magazine
delivered to your home or office. Just
fill out our form to request your FREE
subscription for 20 issues a year,
including two annual Buyers Guides.

SUBSCRIBE NOW »

Latest Chiropractic News

  • Foot Levelers releases spring 2021 seminars schedule
  • MediHerb® introduces Ashwagandha Forte for patient sleep, stress, immunity support
  • HealthLight expands to include blue light therapy for chiropractors
x