A digital marketing consultant can advise in areas like implementing new services to deliver in your clinic and the marketing roll-out
When is the proper or best time to hire a general or digital marketing consultant? The answer to that question varies depending on the one asking the question and the situation at hand, according to chiropractic consultant Ed Sharp.
Don’t stretch yourself too thin
When the chiropractic owner is busy delivering, hiring and training staff, doing the marketing, doing the sales, etc., he or she will find it difficult to look at their practice objectively and locate the areas that need help first. Some advertising or consulting companies have expertise in one sector of the industry, say social media marketing, and others in different areas. This could require one to hire possibly several companies to consult on multiple areas of advertising.
There are areas such as one’s website and search optimization, what Facebook will allow you to say in ads, which form of marketing is most effective for your practice, etc. There are also companies that can do it all — fully direct all marketing and advertising campaigns and needs. If this is the case, unless one is very savvy in social media marketing, it could be advised to hire someone competent in these areas and make them one’s full-time, in-house marketing assistant.
Looking for a digital marketing consultant with an objective eye
There can be issues with marketing, staff, production flowlines, efficiency, financial planning, time management and general management skills, such as how to close patients for care and getting staff to be more productive. It can vary all the way down to how to answer the phone properly.
If an area is not being controlled properly, then it is not under one’s control and therefore is losing money in that area and creating extra work. A consultant should pay for themselves in increased revenues. There are many different types of consultants — from software to marketing to effective staff hiring, etc.
A digital marketing consultant can advise in areas like implementing new services to deliver in your clinic and the marketing roll-out. A lot of service suppliers also give advice on how to implement and sell their products, and most have training or courses to attend. There is always some type of help to assist a practitioner to be more successful, and to help one be able to help more patients with excellent care.
Remember, too: One of the main factors is one should be enjoying doing their job. A consultant’s whole purpose should be to assist one to do just that.
To learn more about digital marketing consultant options go to chiroeco.com/products/product-category/marketing.