Color choices to enhance experience

Color in our surroundings affects us all, so select a chiropractic table color to suit your patients.

There are a number of different research endeavors that set out to discover what affect, if any, color has on us. These undertakings looked at everything from mood, to memory, to brain function, and more.

The results of these studies show that color choices enhance experience. This issue is an important consideration when deciding what color you want for the cover of your chiropractic table—or even your office décor—so that you project an image in line with your brand.

Regardless of which company you purchase your table from, you’ll likely have a number of different options, such as a variety of hues of blue, red, green, and brown.¹ Which color should you select? Well, that depends largely on what type of environment you want to create.

Blue hues

If your goal is to fill your patients with feelings of tranquility and peace, then you may want to choose a blue covering for your chiropractic table. Research conducted by the University of British Columbia found that people tend to associate this primary color with other naturally soothing things that are also blue, such as the sky and water.²

Green hues

The nice thing about picking shades of green for your table color is that this particular color appeals to both sexes. In a study conducted by University of Washington student, Joe Hallock, involving 232 subjects, he discovered that the color green was the second most favorable color overall (beaten out only by blue), with it falling in second place for men and third place for women.³ That makes this color a great option if you want to appeal to a majority of your patients’ senses.

Red hues

Researchers suggest that using red or a reddish color can help you create an environment that is “stimulating and lively, [and] very friendly.”⁴ This makes chiropractic table covering options such as cranberry and Bordeaux preferable if this is how you want your patients to feel when being adjusted, or how you’d like to portray yourself and your practice to your patients.

Brown hues

Select a brown hue like chocolate or gravel for your table or office and your clients will likely feel “a warm, inviting feeling.”⁵ However, it’s also important that you know that this particular color has also been known to increase appetite, so you may want to have a basket of fresh fruit available if you elect to use this color in case your patients (or you) feel the urge to snack on something.

Color choices

If you have a perfectly good chiropractic table but it’s just not in the color you’d like, most manufacturers sell replacement covers and cushions, making it easier than ever to change it up when you’re ready. Just make sure you inquire about your warranty first to ensure that it doesn’t void it if you make these types of changes.

Essentially, the main question to consider when choosing the right chiropractic table cover for you is what type of environment you want to create for your patients. Answer that question, and then you’ll be able to pick the best color option.

References

¹ Hill Laboratories Company. http://www.hilllabs.com/Color-Options.php. Accessed October 2015.

² “Effect of Colors: Blue Boosts Creativity, While Red Enhances Attention to Detail.” ScienceDaily. http://www.sciencedaily.com/releases/2009/02/090205142143.htm. Published February 2009. Accessed October 2015.

³ Hallock J. “Colour Assignment.” http://www.joehallock.com/edu/COM498/index.html. Accessed October 2015.

⁴ Sevinc K, Kelechi K. “The Effects of Color on the Moods of College Students.” Sage Journals. http://sgo.sagepub.com/content/4/1/2158244014525423#sec-1. Published February 2014. Accessed October 2015.

⁵ Ciotti G. “The Psychology of Color in Marketing and Branding.” Entrepreneur. http://www.entrepreneur.com/article/233843. Published May 2014. Accessed October 2015.