This year’s Top 5 chiropractor marketing stories according to popularity on the Chiropractic Economics website includes the topics of postcard marketing, revenue-generating tips for…
Marketing, whether print, digital, brand, content-based or on social media is constantly changing, and this year was no exception as DCs utilized chiropractor marketing tactics to keep up with the latest trends that were also impacted by COVID and economic fluctuation.
This year’s Top 5 marketing stories according to popularity on the Chiropractic Economics website includes the topics of postcard marketing, revenue-generating tips for increasing a practice’s branding and marketing authority, email retargeting, SEO in digital marketing, and partially outsourcing digital marketing efforts.
“You want to find a company or companies who can manage, update, and control your website and social media, and even run your ads,” writes James R. Fedich, DC. “But … the doctor/owner needs to be the manager of it all. Let the company ‘press send’ and run the campaigns, but you need to oversee everything, and even come up with ideas.”
Here are the Top 5 most popular chiropractor marketing articles from 2021:
5. Using postcards for marketing can provide your practice a jolt
By CHRISTINA DEBUSK
Maybe you want to target patients who haven’t been in for some time. Using postcards for marketing is also a great way to celebrate important events in current patients’ lives, like birthdays and anniversaries. In a world where most well-wishes are offered online, sending actual mail enables your practice to stand out as an office that cares enough about its patients to send a printed message of congratulations.
4. Increase your branding and marketing authority with these 3 revenue-producing tips
By KAROL CLARK, MSN, RN
In your power, right now, is the ability to not only add revenue, but practice profits — on demand. You can do this despite the pandemic or other circumstances if you offer services and products your ideal patients want and need, and you sincerely help them attain the outcome they desire. Below are three reliable ways for you to maximize revenue along with branding and marketing in your practice…
3. Patient email retargeting strategies ‘the most underused marketing tactic’
By CHRISTINA DEBUSK
This is what email retargeting can do for your chiropractic practice. It provides the opportunity to engage with your target audience in a way that naturally moves them along the sales process. 99 Firms reports that this strategy can boost conversions by up to 150%, further citing that 46% of search engine marketers consider this approach “the most underused online marketing tactic.”
2. Make your SEO in digital marketing local and mobile
By TINA BEYCHOK
Given the Google stats about local users, it is clear that you will want to customize your SEO in digital marketing toward local searches, preferably from users with mobile devices. First, look up the keywords you should use to go after local users who may be interested in your services. Google offers a keyword tool that lets you see the traffic each keyword gets so that you can find the best combination of high traffic keywords without competition.
1. When it’s time to (partially) outsource your digital marketing
By JAMES R. FEDICH, DC
I am not against the decision to outsource your digital marketing. I am against completely outsourcing your marketing for the reasons above, but I am for delegating much of a practice’s marketing efforts. Here is what you want to do. You want to find a company or companies who can manage, update, and control your website and social media, and even run your ads. But … the doctor/owner needs to be the manager of it all.
For more articles or info on chiropractor marketing go to chiroeco.com/?s=marketing.
